Release Notes: April '17 ABM Enhancements release-notes-april-abm-enhancements

The following features are included in the April '17 ABM enhancement release. Check your Marketo edition for feature availability.

Synching of CRM-Mapped Standard Fields synching-of-crm-mapped-standard-fields

Marketo ABM is changing behavior related to CRMs. Going forward, Marketo ABM establishes and maintains a 1-to-1 relationship between ABM accounts and accounts in the CRM. This allows Marketo to keep mapped account fields in sync with the CRM.

Custom Fields for CRM Discovery custom-fields-for-crm-discovery

You now can add custom fields to accounts, map them to your CRM, and use them for CRM Account Discovery in Marketo.

Account-based Filters in the Named Account Grid account-based-filters-in-the-named-account-grid

You now can easily filter your named accounts based on an Account List.