EV-YYYY-MM-DD-Event Program ev-yyyy-mm-dd-event-program

This is an example of an event program with a registration page, three invitation emails, and follow-up emails utilizing a Marketo Engage Event Program. Suitable for all events where you require registrations, including roadshows, lunches, dinners, or presentations at trade show events.

For further strategy assistance or help customizing a program, please contact the Adobe Account Team or visit the Adobe Professional Services page.

Channel Summary channel-summary

Channel
Membership Status
Analytics Behavior
Program Type
Event
01-Invited
02-Waitlisted
03-Registered
04-No Show
05-Attended-Success
Inclusive
Event

Program Contains the Following Assets program-contains-the-following-assets

Type
Template Name
Asset Name
Email
Quick Start Email Template
01-Email-Thank You
Email
Quick Start Email Template
02a- Email - Invitation
Email
Quick Start Email Template
02b - Email - Invitation Reminder
Email
Quick Start Email Template
02c- Email - Invitation Reminder Last Chance
Email
Quick Start Email Template
03 - Email - Reminder to Attend
Email
Quick Start Email Template
04a - Email - Follow-up - Attended
Email
Quick Start Email Template
04b - Email - Follow-up - NoShow
Landing Page
Quick Start LP Template
01a - LP - Registration
Landing Page
Quick Start LP Template
01b - LP - Thank You
Form
FM-Event Registration
Local Report
Email Performance
Local Report
Landing Page Performance
Smart Campaign
00 - Capture Acquisition Program
Smart Campaign
01 - Process Registration
Smart Campaign
02a - Send Invitation
Smart Campaign
02b - Send Invitation Reminder
Smart Campaign
02c - Send Invitation Last Chance
Smart Campaign
03 - Send Reminder to Attend
Smart Campaign
04 - Attended (Program Success)
Smart Campaign
05 - Send Follow-up Emails
Folder
Assets - Houses all creative assets
(subfolders for Email & Landing Pages)
Folder
Campaigns - Houses all Smart Campaigns
Folder
Reports

My Tokens Included my-tokens-included

Token Type
Token Name
Value
Calendar File
{{my.AddToCalendar}}
Double Click for Details
Text
{{my.Email-FromAddress}}
PlaceholderFrom.email@mydomain.com
Text
{{my.Email-FromName}}
<--My From Name Here-->
Text
{{my.Email-ReplyToAddress}}
reply-to.email@mydomain.com
Text
{{my.Event-Date}}
<--My Event Date-->
Rich Text
{{my.Content-Description}}

Double-Click for Details
<--My Content Description Here-->
Edit this content description at the program level, under the My Tokens tab.
You'll learn:

  • Bullet 1

  • Bullet 2

  • Bullet 3

Text
{{my.Event-Location-Line1}}
<--XYZ Hotel-->
Text
{{my.Event-Location-Line2}}
<--ABC Room-->
Text
{{my.Event-Location-Line3}}
<--1234 Anystreet-->
Text
{{my.Event-Location-Line4}}
<--Anytown, ZZ 99999-->
Text
{{my.Event-Time}}
<--My Event Time + TimeZone-->
Text
{{my.Event-Title}}
<--My Event Title Here-->
Text
{{my.Event-Type}}
Live Event
Text
{{my.PageURL-Download}}
my.DownloadURL?without=http://
Text
{{my.PageURL-Registration}}
my.RegistrationPageURL?without=http://
Text
{{my.PageURL-ThankYou}}
my.ThankYouPageURL?without=http://
Text
{{my.Speaker1-Name}}
<--Speaker Name Here-->
Text
{{my.Speaker1-Title}}
<--Speaker Title Here-->
Text
{{my.Speaker2-Name}}
<--Speaker Name Here-->
Text
{{my.Speaker2-Title}}
<--Speaker Title Here-->
Text
{{my.Speaker3-Name}}
<--Speaker Name Here-->
Text
{{my.Speaker3-Title}}
<--Speaker Title Here-->

Conflict Rules conflict-rules

  • Program Tags

    • Create tags in this subscription - Recommended
    • Ignore
  • Landing Page template with the same name

    • Copy original template
    • Use destination template - Recommended
  • Images with the same name

    • Keep both files
    • Replace item in this subscription - Recommended
  • Email templates with the same name

    • Keep both templates
    • Replace existing template - Recommended

Best Practices best-practices

  • After import of the webinar program, move the form from a local asset to a global asset located in the Design Studio.

    • Decreasing the number of forms and utilizing more global assets from the Design Studio allows more scalability in your program design and administrative governance. It also provides flexibility in regular compliance updates for fields, opt-in language, etc.
  • Consider updating the templates in your imported program to utilize currently branded templates, or update the newly imported template to reflect your brand by adding in a snippet or your appropriate logo/footer information.

  • Consider updating the naming convention of this program example to align with your naming convention.

NOTE
Remember to update the My Token Values on the program template and each time you use the program, as needed.
TIP
Don’t forget to activate the “06-Attended (Program Success)” Campaign for tracking success! Do this before your form is live and emails are sent.
IMPORTANT
My Tokens that reference a URL cannot contain the http:// or https:// otherwise the link will not work appropriately within the asset.
recommendation-more-help
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