2010-2011

July 21, 2023

September 2011

Marketo Lead Management

  • Program to Salesforce Campaign Sync: Sync your Marketo programs with Salesforce Campaigns, including members, status, and cost.
  • More Local Assets: Organize more assets, including landing page test groups, Smart Lists, and static lists in your programs.
  • Clone Assets and Smart Campaigns: You can clone an existing Design Studio asset into a program, as well as clone a local asset to a Design Studio asset. Furthermore, you can clone Smart Campaigns inside a Program, as well as clone standalone campaigns into a Program.
  • Tokens on Landing Pages: As with emails, landing pages now use {{my.}} and other token types.
  • Token Picker for Email: Adding tokens to your emails is now even easier with our new token picker button.
  • New Event Adapters: Use Adobe Connect and ON24 adapters with Marketo programs to streamline your event management.
  • Data.com Integration: Enrich your data with Data.com using a new Marketo flow action.
  • Social Sharing of Landing Pages: Easily add and configure social sharing buttons on your emails, including Facebook, Twitter, LinkedIn, and Google+.
  • Native Opportunity Support: Especially useful for customers who don’t use Salesforce as their CRM, we have released a set of new APIs to perform Create, Read, Update, and Delete (CRUD) operations on the Opportunity object within Marketo.
  • Program Performance Filters: Filter the program performance report by tags and channels, to group and compare your Marketo programs for reporting.
  • New Report Settings Tab: We made changes to where you configure report settings. A new tab, called Setup, is available on all reports!
  • Use Change Data Value to Set Value of NULL: We have extended the ability to set an attribute’s value back to NULL.
  • New Operators for the Flow Step “Remove from Flow”: We added new operators to the Remove from Flow action, including “is”, “is not”, and “contains”.

Revenue Cycle Analytics

  • Acquisition and Success Attribution Models: Attribution enables marketers to value and prove the effectiveness of their marketing programs. Success attribution shares credit among Programs with successful “touches” on a lead.
  • Enhanced - Opportunity Influence Analyzer: The Opportunity Influence Analyzer has been updated with new filters and the ability to distinguish between events that occurred before, during, and after the sales opportunity creation.
  • Enhanced - Program Effectiveness Analyzer: You can now filter by tags and program cost to customize your view.
  • Drill Across to Revenue Explorer Reports from the Program Effectiveness Analyzer: Clicking on any hyperlink in the program details window will take you to a detailed report in Revenue Cycle Explorer.
  • Enhanced - Revenue Cycle Explorer: We’ve made numerous improvements to the user interface.

Miscellaneous Enhancements

  • Browser Support: Support for Google Chrome and Firefox 6 Browsers. New versions of these browsers, as well as Internet Explorer, will be supported as they’re released.
  • Column Sorting: You can sort all columns on the Program Performance report and the Landing Page Performance report.

Sales Insight Features

  • Customize Stars and Flames: You can now choose which score fields drive your Stars and Flames in Sales Insight.

July 2011

Marketo Lead Management

  • Smart Events: Smart Events lets organizations run more events with fewer resources by managing the entire event process in a single flow and making it easy to clone and reuse events.
  • WebEx Adapter: Seamlessly connect a Smart Event to a WebEx event (WebEx Event Center required) and use Marketo landing pages and forms to capture registrants and automatically register them in WebEx.
  • Multi-channel Program Management: Efficiently manage complex programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media.
  • Local Assets: Manage all assets from a single view within Marketing Activities. Marketer’s can now create assets that belong to a Program or Event for ease of use and manageability.
  • Program Clone: Clone the program/event, including the the child campaigns, and all the local assets associated.
  • Spend Management: Easily capture upfront and ongoing period costs for each program and intelligently allocate resource across all marketing channels by measuring ROI and predicting the impact each program will have on revenue.
  • My Tokens: Create program and event variables, such as an Event Date, Event Description and Event Time, which are used to replace information in an email, so that you only update once.
  • Archive Folders: Move unwanted folders from your Marketing Activities tree by converting them into an Archive folder.
  • Program Performance Report: Understand the effectiveness of your marketing programs and events with new metrics such as new names acquired, and leads who have reached your defined success criteria.

Revenue Cycle Analytics

  • Program Analyzer: With a simple glance you can easily compare different channels (e.g webinars, tradeshows, ad placements, etc.) and assess which are driving the best returns across a wide selection of success measurements.
  • Opportunity Influence Analyzer: Measure marketing’s contribution and impact. Prove program value and other key opportunity generation engagement.
  • Exploring Program Effectiveness throughout Revenue Cycle Explorer: Program effectiveness can be explored with custom and out-of-the-box reports and dashboards including metrics such as program cost, program ROI, cost per lead, cost per success, and pipeline contribution by program.

May 2011

Revenue Cycle Analytics New Standard Reports

  • Top 10 Lead Sources: This report shows you which lead sources have produced the most leads.
  • Top 10 Lead Sources by Converted Leads: This report shows you which lead sources have produced the most opportunities.
  • Top 10 Lead Owners by Number of Opportunities Won: This report shows you who in the organization is closing the most opportunities.
  • Lead Aging Report: This report shows you the average age of all leads in a stage in a given period of time.
  • SLA Infractions Report: This report shows you the number of times the SLA time threshold was violated in a given period of time.