Create a Program Channel create-a-program-channel

A program is one specific marketing initiative. The channel is intended to be the delivery mechanism, like Webinar or Sponsorship or Online Ad.

NOTE
Admin Permissions Required
NOTE
Learn more about programs, the most important element in Marketo.
  1. Go to the Admin area.

  2. Click Tags.

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    NOTE
    Why tags? A channel is a way of describing a program, just like other tags. The channel has special extra features.
  3. Click the + sign next to Channel to expand and see existing channels.

  4. Under New, click New Channel.

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    NOTE
    Example
    Channel: Billboard
    • Apply to: Default
    • Progression: Member, Engaged (these are suitable defaults)
    • Success: Engaged
    Channel: Party
    • Apply to: Event
    • Progression: Invited, Registered, No Show and Attended
    • Success: Attended
    Review the Progressions of existing channels for guidance on how to use them.
  5. Using the Party channel as an example, name your new Channel and select the program type it will apply to.

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    NOTE
    There are several types of programs. Match the channel to the right type. If unsure, choose Default.
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    NOTE
    When using “Event with Webinar,” system mappings will be locked (as required by webinar integrations) and cannot be edited.
  6. Enter the first two program Status names, then click Add Step.

  7. Enter another program Status and Step number, then click Add Step.

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    TIP
    The Step number is used for sorting of program statuses. Note that people cannot go backwards in these progression steps. They can only change status to a higher or equal value status. Use the equal values when statuses are intended to switch back and forth as opposed to a progression.
  8. Enter the last program Status and Step number.

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    NOTE
    When using the type “Event,” system mapping for Registered, Waitlisted, and Attended statuses is required. As such, those statuses cannot be hidden.
  9. Pick the Mobile Check-in Status for Registered.

  10. Pick the Mobile Check-in Status for Attended.

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    NOTE
    Mobile Check-in Status options will only be available if the channel will be for event programs.
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    NOTE
    Only people with a Mobile Check-in Status of Registered and Attended will be visible in the Mobile Check-in Apps.
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    TIP
    If a new person is created in the mobile check-in app, it will be set to Registered in the event program. If a person is checked into the event on the app, it will be set to Attended in the event program.
  11. Select the Success program status, then click Create.

    When you make a new program of that type, this new channel will be one of the choices.

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