Customize Your Landing Page URLs with a CNAME

NOTE
Are you a Launch Pack customer? You can skip this step. Your consultant will provide you with an IT setup instructions document during your kickoff call.
NOTE
Admin Permissions Required

Choose a CNAME for your landing pages. Some examples:

* **go**.[CompanyDomain].com
* **www2**.[CompanyDomain].com
* **lp**.[CompanyDomain].com
TIP
Keep it short! Shorter URLs are easier to remember. We suggest “go” as the domain.

The first part (in bold) is the [LandingPageCNAME]. You’ll need it in Step 5.

To retrieve the Munchkin ID that you’ll be replacing with your landing page CNAME, go to the Admin area.

Click My Account.

Copy the Account String from landing page settings.

This is the [Munchkin ID]. Save it. You’ll need to give it to IT in Step 5.

Configure your domain settings so landing pages use your company’s domain instead of Marketo’s (where they are hosted).

Ask IT to Configure Protocols

NOTE
Are you a Launch Pack customer? You can skip this step. Your consultant will provide you with an IT setup instructions document during your kickoff call.

Once you have collected all the necessary information, you’re ready to send a request to IT. You can use the text below as a template, replacing the bold text with your own information.

Include a link to this article.

Paste this text into the email, and replace the bolded placeholders:

NOTE
See Steps 3 and 4 above to determine the text to replace the placeholders. Remember that [LandingPageCNAME] and [EmailTrackingCNAME] must be different.

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Dear IT Administrator,

Our Marketing Team is now using the Marketo platform to communicate with our people. To ensure great email deliverability, we need to make the following changes:

1) For our landing pages, add a DNS Entry (CNAME) for [LandingPageCNAME].[CompanyDomain].com, pointing to [Munchkin ID].mktoweb.com.

2) For our tracking links in email, add a DNS Entry (CNAME) for [EmailTrackingCNAME].[CompanyDomain].com, pointing to [MktoTrackingLink].

3) Allowlist Marketo.

* If we use IP addresses in our Email Allowlist, add the IPs listed below:
  199.15.212.0/22

  192.28.144.0/20

  192.28.160.0/19

  185.28.196.0/22

  130.248.172.0/24

  130.248.173.0/24

  103.237.104.0/22

  94.236.119.0/26
NOTE
Reach out to Marketo Support if you’d like an abbreviated list of IPs to allowlist specific to your environment.
* If our anti-spam system uses From domains, add these:

[FromDomain1]
[FromDomain2]

4) We need to set up SPF and DKIM so Marketo is authorized to send signed emails on our behalf.

a. To set up SPF, please add following line to our DNS entries:

IN TXT [From Domain]: v=spf1 mx ip4:[Corporate IP(s)]

include: mktomail.com ~all

If we already have an existing SPF record in our DNS entry, simply add the following to it:

include:mktomail.com

[Replace From Domain with your Email From Domain (ex: company.com) and CorpIP with the IP address of your corporate email server (ex: 255.255.255.255). If you are going to be sending email from multiple domains through Marketo, you should have your IT staff add this line for each domain (on one line).]

b. For DKIM, please create DNS Resource Records for each domain we’d like to setup. Below are the Host Records and TXT Values for each domain we’ll be signing for:

[DKIMDomain1]: Host Record is [HostRecord1] and the TXT Value is [TXTValue1].

[DKIMDomain2]: Host Record is [HostRecord2] and the TXT Value is [TXTValue2].

[Copy the HostRecord and TXTValue for each DKIMDomain you’ve setup after following the instructions here. Don’t forget to verify each domain in Admin > Email > DKIM after your IT staff has completed this step.]

5) We need to ensure there is a valid MX record for our FROM domains [FromDomain1], [FromDomain2], etc. Can you confirm? If not, please configure to map to our corporate domain MX record. This will ensure we can process replies/autoresponders to our Marketo mailings.

Let me know when you have completed these steps, so that I can complete the setup process with Marketo.

Thank you! You’re the best!

Regards,

[Your Name]

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Send the email to IT. We understand it can take some time for IT to complete these tasks. You can continue on to the next step, but remember that you must return to this step to complete your Marketo Engage setup.

Complete Your Marketo Setup After IT Finishes

Once IT has completed their tasks, follow these steps to add your landing page and email CNAMEs, and to activate DKIM signing.

Go to the Admin area to Add Your Landing Page CNAME

Select Landing Pages and click Edit in the Settings area.

Enter your new domain name in the field Domain Name for Landing Pages. This should be in the form:

[LandingPageCNAME].[CompanyDomain].com

In the Fallback page field, enter the URL you want people to go to if a landing page is unavailable. You can use your company home page if you do not have a fallback page. In the Homepage field, enter your company website.

In the Admin area, select Email to Add your Email CNAME

Scroll down to Branding Domains. Select your domain and click Edit.

In the Domain field, enter your email tracking domain. This should be in the form:

[EmailTrackingCNAME].[CompanyDomain].com. Click Save.

Integrate Your CRM

This is probably the most exciting part of your setup. It’s time to fill up Marketo with all those leads and contacts you have stored in your CRM!

Choose from the following, depending on the CRM your company uses.

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