Send an Email

Last update: July 21, 2023

It’s the first thing everyone wants to do. Let’s send an email out of Marketo!

PREREQUISITES

Create an Email Program

Go to the Marketing Activities area.
Select your Learning folder. Click the New drop-down and select New Program.
Enter a Name and select Email for Program Type.

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Add your initials at the end of the program name to make it unique.
Under Channel, select Email Send and click Create.

Click Edit Smart List under the Audience tile.
Find and drag the Email Address filter onto the canvas.

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Use the Search function to find filters more easily.
Find and select your email address.

NOTE
If your email doesn’t auto-populate, you may have forgotten to Get Set Up and Add a Lead.

NOTE
In this example we’re having you send the email to only yourself, but you can customize the audience as you see fit.
Go back to the main program tab and click the refresh icon for Person.

You should see the person count go up to 1. That’s you!

Under the Email tile click New Email.
Enter a Name, select a Template, and click Create.
The email editor window will open. Enter a subject that’s 50 characters or less (recommended).

NOTE
If you have a pop-up blocker, click Edit Draft to enter the email editor.
Select the area you want to edit, click the gear icon on the right, then select Edit (you can also double-click the editable section to edit).
Enter the content you want and click Save.
Click the Email Actions drop-down and select Approve and Close.

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Want to send yourself a quick sample to see how your email looks prior to launching? Select Send Sample in the menu above, or click Email Actions then Send Sample.
Select the Email Program in the left tree.
Under the Schedule tile, set the launch day for the email to Today.

NOTE
Learn more about Recipient Time Zone and Head Start.
Select a time that’s at least 15 minutes in the future.

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Is the default time zone not yours? Learn how to update it here.
Click Approve Program under the Approval tile and you’re done!