Marketo Account Based Marketing Enhancements

Now, you can assign account teams to named accounts in Account Based Marketing (ABM), for example, account owner, sales development representative, business development representative, and account manager. You also can build account-owner-specific account lists and send personalized weekly ABM reports to the account team.

REST API

This release also enables you to manage named account attributes and accounts scores in ABM using the Marketo REST API. For more details on the API operations, please visit the Marketo Developers website.

Audit Trail Enhancements

Audit trail provides a comprehensive history of the changes made within your Marketo subscription. We have added additional tracking capabilities for programs as well as surfacing important change details for smart campaigns, smart lists, and changes made to users and roles.

New Permissions

Make Email Operational

Gone are the days when you had to worry about users sending transactional emails to people in your database who have unsubscribed. You can now specify which users can make an email operational or edit operational emails.

Edit Campaign Restrictions

Why set campaign restrictions if you can’t enforce them? When you set Campaign Limit Settings to restrict the number of people in your database who can be targeted with a single campaign, you now have the ability to restrict which users can override these settings when scheduling a campaign.

Sound for Mobile Push Notifications

Give your iOS Push Notification added richness by enabling sound. This new feature allows you to trigger a sound when you Push Notification is displayed on the mobile device.

NOTE
  • Device owners can choose to prevent sounds from being played in the device settings, and app developers can give device owners options within the app to prevent sounds from being played.
  • Sounds are automatically played when a Push Notification is displayed on an Android device.

Sales Insight Compatible with Salesforce Encryption

Market Sales Insight is now compatible with Salesforce Shield Encryption. All Sales Insight customers should upgrade to this latest managed package (version 1.4359.2), which is available on the Appexchange.

Named Accounts APIs

With this release, Marketo ABM users can manage named accounts via the Named Accounts API. Users can create, update, and delete named accounts, as well as read and update ABM named account scores.

Email Editor v2.0 API Support

Manage variables and modules for emails in v2.0 format using the Marketo REST API.

Changes to Marketo Salesforce Sync

Marketo’s Salesforce integration is evolving to improve the way that Marketo fields are synced with Salesforce. Now, instead of having to sync a large group of fields that you may or may not need, you can pick and choose which fields you’d like to have included. Check out our documentation here for more information: https://nation.marketo.com/docs/DOC-3840.

Previous pageRelease Notes: Winter '17
Next pageRelease Notes: Spring '16

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Marketo Migration to the Adobe Admin Console - (Pre-Migration)

Experience Cloud Tech Sessions

Tuesday, Mar 4, 6:00 PM UTC

Join Adobe's Customer Experience and Identity Team to prepare for a smooth Marketo migration to the Adobe Admin Console. Learn key steps, best practices, and how to avoid roadblocks for a seamless transition.

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Marketo Migration to the Adobe Admin Console - (Post-Migration)

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Tuesday, Mar 11, 4:00 PM UTC

Migrated Marketo to the Adobe Admin Console? Join our webinar to master key features, best practices, and troubleshooting tips. Learn how to manage users,, settings, and more. register now!

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