Release Notes: Fall '16
The following features are included in the Fall '16 release. Check your Marketo edition for feature availability. Please click the title links to view detailed articles for each feature.
Predictive Content in Email
There’s a new user experience for our Predictive Content application to track, manage, and recommend your content through our machine learning and predictive algorithms across the web and email channels.
NOTE
You can now add predictive content to your email. When the email is opened, the recipient automatically receives relevant, recommended content that helps increase content engagement and conversions.
Facebook Offline Conversions
With Facebook Offline Conversions integration, conversion data in Marketo (for Lead Ad leads) is automatically sent back to Facebook so that your advertising team can better optimize its ad spend. In this Facebook Ad Manager Report, the offline conversions are highlighted.
Universal ID
A Universal ID lets you access multiple Marketo subscriptions with a single login and switch between subscriptions quickly. You can use a single community profile for all of your subscriptions.
NOTEMarketo Account Based Marketing Enhancements
Now, you can assign account teams to named accounts in Account Based Marketing (ABM), for example, account owner, sales development representative, business development representative, and account manager. You also can build account-owner-specific account lists and send personalized weekly ABM reports to the account team.
REST API
This release also enables you to manage named account attributes and accounts scores in ABM using the Marketo REST API. For more details on the API operations, please visit the Marketo Developers website.
Audit Trail Enhancements
Audit trail provides a comprehensive history of the changes made within your Marketo subscription. We have added additional tracking capabilities for programs as well as surfacing important change details for smart campaigns, smart lists, and changes made to users and roles.
New Permissions
Make Email Operational
Gone are the days when you had to worry about users sending transactional emails to people in your database who have unsubscribed. You can now specify which users can make an email operational or edit operational emails.
Edit Campaign Restrictions
Why set campaign restrictions if you can’t enforce them? When you set Campaign Limit Settings to restrict the number of people in your database who can be targeted with a single campaign, you now have the ability to restrict which users can override these settings when scheduling a campaign.
