Edit Field Aliases for List Import edit-field-aliases-for-list-import
When you import a list with unknown headers, you can create field aliases to make it easier. You can also edit those aliases in field management. Check it out.
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Go to the Admin area.
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Click Field Management.
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Find and select the field you want to add an alias to.
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In the Field Actions drop-down, click Edit Import Aliases.
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Enter an Alias and click Save.
Look at that! Now if you import a spreadsheet with a column named “DOB,” Marketo will automatically recognize it as “Date of Birth” and import the data into the correct field.
