NUR-YYYY-MM-Advanced Nurture nur-yyyy-mm-advanced-nurture
This is an example of advanced Nurture Programs utilizing the Marketo Engage Engagement Program. Nested Email Programs prevent people from receiving content they have already consumed, or control the type of content they should consume in each stream. Attribution reporting can be run for each individual Nested Email Program. Channels: “Nurture”, and a dedicated “Nurture Email” channel for the Nested Email Programs sends one newsletter email utilizing a Marketo Engage Email Program. The email can include or not include an A/B test.
For further strategy assistance or help customizing a program, please contact the Adobe Account Team or visit the Adobe Professional Services page.
Channel Summary channel-summary
Program Contains the Following Assets program-contains-the-following-assets
My Tokens Included my-tokens-included
Conflict Rules conflict-rules
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Program Tags
- Create tags in this subscription - Recommended
- Ignore
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Landing Page template with the same name
- Copy original template
- Use destination template - Recommended
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Images with the same name
- Keep both files
- Replace item in this subscription - Recommended
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Email templates with the same name
- Keep both templates
- Replace existing template - Recommended
Best Practices best-practices
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Consider updating the templates in your imported program to utilize currently branded templates, or update the newly imported template to reflect your brand by adding in a snippet or your appropriate logo/footer information.
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Consider updating the naming convention of this program example to align with your naming convention.
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Ensure you have rules in place to pause and resume your nurture cadence. These Smart Campaigns should be activated or scheduled before the Engagement Program is activated.