Review Sample Emails by Segment

Marketo has a new option to pick a segment when sending sample emails for review. You no longer need to manually determine which segment a lead belongs to, making it easier to send emails containing dynamic content to different segments.

LinkedIn Lead Gen Custom Questions

Customize your LinkedIn Lead Gen forms to collect custom lead attributes. You can now ask up to three custom questions per form, choose from single line text input or multiple-choice questions, and map back to Marketo lead fields.

Slack Integration

We released two features as part of our new Slack integration:

  • System notifications: Get Slack notifications regarding important events in your Marketo instance, like alerts about current campaign statuses and any issues that require immediate attention.
  • Interesting moments: When a Marketo Insight has been triggered by a known individual from a sales account, lead owners can be notified via Slack. Notifications include lead information as well as details about the sales account.

ABM Enhancements

Show Accounts with No Contacts

Marketo ABM now syncs and displays CRM accounts without contacts. Include new accounts with no prior sales or marketing history and track progress by matching subsequent leads to the accounts.

ContentAI Analytics

New ABM Account List Filter

View and compare content performance across ABM Account Lists to optimize existing content. ContentAI shows you:

  • top content viewed
  • top converted content
  • AI-powered suggested content for marketing activities

Web Personalization Enhancements

Tokens for Web Campaigns

Tokens are now available for use within web campaigns. Leverage tokens to deliver personalized messages and content to increase engagement in your web campaigns.

Design Studio Images in Web Campaign Editor

Save time by re-using creative assets and images across multiple channels within Marketo.

Integration

Email Preview API

You can now remotely preview email outside of Marketo, simplifying the process of email content localization and reducing errors.

Replace HTML API

Developers can update HTML content of email assets remotely, allowing them to work within a single system to maintain assets.

Previous pageRelease Notes: August '17 ABM Enhancements
Next pageRelease Notes: Spring '17

Marketo Engage


Marketo Migration to the Adobe Admin Console - (Pre-Migration)

Experience Cloud Tech Sessions

Tuesday, Mar 4, 6:00 PM UTC

Join Adobe's Customer Experience and Identity Team to prepare for a smooth Marketo migration to the Adobe Admin Console. Learn key steps, best practices, and how to avoid roadblocks for a seamless transition.

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Marketo Migration to the Adobe Admin Console - (Post-Migration)

Experience Cloud Tech Sessions

Tuesday, Mar 11, 4:00 PM UTC

Migrated Marketo to the Adobe Admin Console? Join our webinar to master key features, best practices, and troubleshooting tips. Learn how to manage users,, settings, and more. register now!

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