Using the Web Personalization Rich Text Editor using-the-web-personalization-rich-text-editor
The Web Personalization rich text editor found in the Set Campaigns page allows for text formatting, linking and image insertion. It includes formatting options similar to standard word processors.
The important icons in the rich text editor include:
NOTE
Web Tokens use people data from your Marketo Database that is managed in Web Personalization under Account Settings > Database. If the web token is a new database field not yet in Account Settings > Database, it will automatically be added and can take up to 24 hours to activate.
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