Documentation Marketo Engage Marketo Guide

GenAI features

Last update: April 23, 2025

Topics:
Interactive Webinars

Automatically generate chapters and summaries for your recorded webinars, making them more accessible and easier to navigate for your audience.

Automatic Chapter Generation: AI-powered technology creates chapters for your webinar content.
AI-generated Summary: Get an automated text summary of your webinar.
Editable Content: Modify generated chapters and summaries if desired, using manual and AI-powered editing functionalities.
Easy Integration: Easily add chapters and summaries to your Landing Pages by copying the HTML code to the webpage editor of your choice.

Enable GenAI

PREREQUISITES

Before using these features, you must first accept the Adobe GenAI terms and conditions. If you have yet to do so, please reach out to the Adobe Account Team (your Account Manager) for details.

After you’ve accepted the Adobe GenAI terms and conditions, the next step is to enable it for individual users. Do so by going to Admin > Interactive Webinars and selecting which users should have access to GenAI.

How to access

Navigate to the webinar overview page in Marketo Engage Interactive Webinars.
After conducting your on-demand webinar, wait 30 to 60 minutes for the AI to process your recording. The Generate button will become clickable when it’s available.
Click View GenAI Content.
A new tab opens, displaying AI-generated chapters and a text summary.

Edit generated content

Review the generated chapters and summary.
If changes are needed, click the Edit button.

Making modifications:
- Edit text in the summary and/or the chapter titles.
- Adjust timestamps if necessary by editing the values in timestamp fields.
- Delete unwanted chapters by selecting them and clicking Delete.
- Merge two consecutive chapters by selecting them and clicking Merge.
  - AI generates a composite chapter comprised of the two selected chapters
  - To merge multiple chapters, you must do two at a time
NOTE
If desired, you can rate the quality of the generated chapters/summary with the thumbs-up or thumbs-down icons. You can also flag any problematic content by clicking the flag icon .

If you are not satisfied with the initial summary, you can click the Regenerate summary button and another version will be generated.
Save your changes by clicking the Save button in the top-right of the screen.

Use generated content

After you copy the content you want to use, paste it in the editor of your choice (e.g., Marketo Engage Landing Page editor) and make any desired adjustments.

Summary

Copy HTML - Click the Copy HTML button to get all of the text, complete with HTML code formatting it inside of a table.

Text only - If you want the text only, simply highlight it and select Ctrl/Cmd+C (or right-click) to copy.

Chapters

Copy HTML - Click the Copy HTML button to get all of the recording and its chapters formatted inside of a video player.

Target your audience

Leverage Smart Campaign/List filters and/or triggers to see what each viewer watched, how many times, etc., allowing for personalized follow-ups.

Triggers: Clicks Link on Web Page, Visits Web Page
Filters: Clicked Link on Web Page, Visited Web Page

The “link” is the name of the chapter, and the “web page” is the page that hosts your On Demand webinar.

TIP

Use constraints to further refine your target audience.

Things to note

Deleting or merging chapters only affects the chapter stack, not the video content itself. These actions are permanent.
The GenAI features are flexible and can be used with various web page editors, not just the ones in Marketo Engage.
Always preview your changes to ensure desired functionality and appearance.
Deleting the webinar also deletes the GenAI content.
If you want to delete the GenAI content without deleting the webinar, reach out to the Adobe Account Team (your Account Manager), or send a data deletion request to: marketo-webinar-genai-alerts@adobe.com.

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