Documentation Marketo Engage Marketo Guide

New Instance Best Practices: Database Checklist

Last update: May 23, 2024

Topics:
Getting Started

The Database section is where you’ll find the key attributes of the people in your instance. Learn more about the necessary steps to navigate through different lists and segmentations in your Database, as well as managing people records.

Remember to download the checklists and track your progress.

System Smart Lists

Area	Action Items
All People	Determine implementing a 1:1 sync with your CRM or applying filters to limit who moves from system to system and when. Review the total number of people and marketable people in your Marketo Engage database.
Blocklist	Define blocklist criteria. Consider adding competitor's domains to your blocklist to prevent them from receiving any of your emails.
Marketing Suspended	Define Marketing Suspended criteria.
Bounced Email Addresses	Define your criteria for bounced email addresses. Review the people in the 'Email Invalid' category and determine if their emails need be manually reset.
Possible Duplicates	Review People in the Possible Duplicates list. Define your duplicate management strategy to determine if you want to merge people manually. If you have a CRM integration, define a process and account for the effect of merging leads in your CRM.
No Acquisition Program	Establish campaigns in your program templates that set an Acquisition Program, especially if using global forms.
Unsubscribed People	Review your criteria for Unsubscribed People.

Group Smart Lists

Area	Action Items
Group Smart Lists	Be aware of creating Group Smart Lists so that there aren't duplicate lists. Keep track of the master lists in the database.

Segmentation

Area	Action Items
Segmentation	Create segmentations based on your business needs. Each subscription is limited to 20 segmentations and 100 segments within each segmentation.

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