Program Member Custom Field Sync

Last update: July 21, 2025

PREREQUISITES

NOTE

The Program Member object can have up to 20 custom fields. Those fields are available to any program.

Map Salesforce Fields to Program Member Custom Fields

In Marketo, click Admin.
Click Salesforce, then click Edit next to Program Member Custom Field Sync.
Use the search box to locate the Salesforce fields you want to map. In this example, we’re using Do Not Call.
Click the drop-down.
Choose the desired Marketo Program Member Custom Field to map.

NOTE
The drop-down will only show Program Member Custom Fields that match the data type of the Salesforce field.
For additional field mappings, clear the search box and repeat steps 3 through 5.
Click Save when done.

IMPORTANT
Changes to program member data on the mapped fields will be synced between Marketo and Salesforce going forward.

NOTE
If you rename or change the data type of a field in Salesforce, we will remove any mapping of that field with the Program Member Custom Field. But you can remap it with the new field after review.

If you ever want to free up a field in order to replace it, or just make a general change, you must perform an unmapping first. Here’s how.

In Marketo, click Admin.
Click Salesforce, then click Edit next to Program Member Custom Field Sync.
Use the search box to locate the field(s) you want to unmap. In this example, we’re using Do Not Call.

TIP
You can select the Mapped checkbox to see only mapped fields.
Unmap by clicking the X next to the field.
The mapping is now removed. Click Save.