Create an Account Matched Audience on LinkedIn create-an-account-matched-audience-on-linkedin

Create account matched audiences from your TAM Account Lists for LinkedIn Ad Targeting. LinkedIn will match the list to Accounts in their system, and you can create a LinkedIn Audience based on that Account List to activate across LinkedIn channels. This enables marketers to target people in or outside of their database.

  1. In TAM, click the Account Lists tab.

  2. Choose your desired account list.

  3. Click the Account List Actions drop-down and select Send via AdBridge.

  4. Choose LinkedIn and click Next.

  5. Click the Audience drop-down. You can select an existing audience or create a new one. In this example, we’ll create a new one (if you select an existing audience, skip to Step 7).

  6. Click the Ad Account drop-down and select the target ad account.

  7. Name your audience and click Update.

And that’s it. Your list of accounts has been pushed over to LinkedIn