Create an Account Matched Audience on LinkedIn create-an-account-matched-audience-on-linkedin
Create account matched audiences from your TAM Account Lists for LinkedIn Ad Targeting. LinkedIn will match the list to Accounts in their system, and you can create a LinkedIn Audience based on that Account List to activate across LinkedIn channels. This enables marketers to target people in or outside of their database.
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In TAM, click the Account Lists tab.
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Choose your desired account list.
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Click the Account List Actions drop-down and select Send via AdBridge.
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Choose LinkedIn and click Next.
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Click the Audience drop-down. You can select an existing audience or create a new one. In this example, we’ll create a new one (if you select an existing audience, skip to Step 7).
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Click the Ad Account drop-down and select the target ad account.
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Name your audience and click Update.
And that’s it. Your list of accounts has been pushed over to LinkedIn