Default Veeva Field Mapping

Last update: July 21, 2023

When you initially sync your Marketo Engage account with Veeva, Marketo automatically makes these associations between your built-in Veeva and Marketo fields. Marketo will also sync your custom fields on your Accounts and Contacts.

Contact Fields

SFDC fieldMarketo field
BirthdateDate of Birth
Created DateSFDC Created Date
Contact DescriptionPerson Notes
EmailEmail Address
Business FaxFax Number
First NameFirst Name
Email Opt OutUnsubscribed
DeletedSFDC Is Deleted
Last NameLast Name
Lead SourceSource
Lead ScoreScore
MailingCityCity
MailingCountryCountry
MailingPostalCodePostal Code
MailingStateState
MailingStreetAddress
Mobile PhoneMobile Phone Number
Business PhonePhone Number
SalutationSalutation
TitleJob Title

Account Fields

SFDC fieldMarketo field
Annual RevenueAnnual Revenue
Billing CityBilling City
Billing CountryBilling Country
Billing Zip/Postal CodeBilling Postal Code
Billing State/ProvinceBilling State
Billing StreetBilling Address
Account DescriptionCompany Notes
IndustryIndustry
DeletedSFDC Is Deleted
Account NameCompany Name
EmployeesNum Employees
Account PhoneMain Phone
SIC CodeSIC Code
Account SiteSite
Account TypeSFDC Type
WebsiteWebsite