Create an Event in Marketo create-an-event-in-marketo

A Marketo event tracks the progression of your people through a program. It pushes registration information and pulls attendance information using the ON24 adapter. The event captures the status of your people as they progress through it.

The following shows how the data is exchanged:

When you create the Marketo event, select Webinar as the Channel type. You can edit this channel in Admin, as well as create a new channel. If you create a new channel, it must be of the type Event with Webinar for the integration to work. See Create a Program Channel for more information.

Your next step is to configure event settings and sync Marketo with your webinar.