Web Personalization Overview
Introduction
For new Marketo customers, Real-Time Personalization is divided into four apps, accessed using these two tiles: Web Personalization and ContentAI.
NOTEExisting customers continue to access the apps through the Real-Time Personalization tile until renewal, at which time they will use the login above.
When you click the Web Personalization tile, the Dashboard page appears. Click the ContentAI tile and you go directly to the Content Recommendations page.
The four apps are:
- Web Personalization
- Account-Based Web Marketing
- Website Retargeting
- ContentAI
The Web Personalization tile is your access point for creating personalized web campaigns. Account-Based Web Marketing and Web Retargeting. You can add content on the Content Analytics page.
Account-Based Web Marketing works with Web Personalization and features Named Accounts. The Named Accounts page provides graphical information on existing customers, total engagements, and organizational trends, as well as a list of the accounts. You can create new named accounts there as well.
Website Retargeting gives you the power to remarket to segmented audiences. You can set segments, but can’t use Named Accounts in the filter.
ContentAI is the place to give content recommendations. You can add content easily to the Content Recommendations page.
NOTEOrganizations
The Organizations tab displays all the details (name, location, activity and time stamp) of organizations that visited your website during a given period. The table can be sorted and organized by time, location, domain and via a free text search.
TIP- Most Active: the most active organizations in the table, based on number of page views
- Latest: the most recent organizations in the table (default)
- For valuable insights, filter according to most active
Organizations - Right-hand Panel
The right-hand panel of the Organizations page offers the following features and insights:
Spreadsheet icon: Situated at the top right of the panel, the icon downloads the Organizations table in CSV format for offline use
Set Email Alert: Sends the logged in user an email every time the selected organization visits the website
Leads: Opens the leads table for the selected organization
Share: Opens a pop-up window to email and share the details of the organization that visited the webpage
Location Icon: Displays the country and city of the selected organization
Links: Jigsaw, Whois, Linkedin, Google, Twitter opens a new window with additional information from the respective webpage offering additional insight into the selected organization
Search: Displays the keyword used if the visitor arrived via a search engine
Referrers: Shows the URL link of the page that referred the traffic to your site
Visitors: Displays the number of visits, the number of pages viewed by the selected organization and their email address (if they completed a submit form) and the time and date of the last visit
Clickstream: Displays a table of the user activity and URL path on the site and how long they visited each page
Share Organizations
Want to share the information of your website visitor to a colleague? Click on an Organization and then click on the Share link on the right-hand side panel.
This actives the Share this Organization overlay, where you can send an email sharing the name and details of the organization that visited the website.
