Release Notes: Winter '18
The following features are included in the Winter '18 release. Check your Marketo edition for feature availability.
Please click the title links to view detailed articles for each feature. Note: Some of the features included in this release do not have associated articles. If a topic has multiple subheadings, the links are placed there.
Campaign Performance and Throughput Enhancements
Marketo is leveraging our big data architecture to increase trigger campaign throughput and improve web activity processing, so you can react to your audience’s actions faster.
Enhancements to Marketo’s Salesforce CRM Integration
We have two enhancements to our Salesforce CRM Integration:
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Marketo Admin notifications for certain CRM sync failures (credentials expired, API limits reached, etc.)
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Ability to turn off email notifications to Lead Owners upon lead assignment
These improvements will roll out over 2018.
Marketo Performance Insights
AVAILABILITYExplore how your campaigns and channels are impacting business results with attribution analytics, interactive visualizations, and a detailed data table.
Account Based Marketing Enhancements
For ABM customers with Salesforce or Microsoft Dynamics, ABM will now automatically inherit (and display) the parent-child relationships established in the CRM. You’ll be able to use these relationships in both roll-up reporting and campaign execution.
Email Marketing
Velocity scripting is now supported in emails using dynamic content. Combine velocity and segmentation-based dynamic content to create highly personalized emails.
Recipient Time Zone
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Monthly Nurture Cadence: We’ve added the ability to schedule nurture programs on a monthly cadence.
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Stop Delivery: You can now stop any remaining sends mid-run.
Ad Network Integrations
Google Customer Match Integration
With this integration, you can send a Marketo audience to Google to be targeted using Google AdWords, as well as re-target audiences across YouTube, Search, and Gmail.
LinkedIn Matched Audiences API Enhancement
Our new LinkedIn API now enables you to re-target people in your Marketo database across multiple LinkedIn Campaign Manager accounts.
Web Personalization
Japanese Data Source for Web Personalization
Marketo is adding an additional Japanese data source for Web Personalization to improve web visitor identification (reverse IP lookup) and personalization for visitors coming in from Japan. Organization names will be displayed in Japanese.
Create a Web Segment Using Static Lists
Web Personalization can now personalize content to a known web visitor who’s part of a static list defined in Marketing Activities (MLM). With this enhancement, you can now market to static lists across channels and target people on these lists with personalized content on your website.