Account Based Marketing Enhancements

ABM Hierarchies

For ABM customers with Salesforce or Microsoft Dynamics, ABM will now automatically inherit (and display) the parent-child relationships established in the CRM. You’ll be able to use these relationships in both roll-up reporting and campaign execution.

Email Marketing

Dynamic Email Script

Velocity scripting is now supported in emails using dynamic content. Combine velocity and segmentation-based dynamic content to create highly personalized emails.

Recipient Time Zone

Ad Network Integrations

Google Customer Match Integration

With this integration, you can send a Marketo audience to Google to be targeted using Google AdWords, as well as re-target audiences across YouTube, Search, and Gmail.

LinkedIn Matched Audiences API Enhancement

Our new LinkedIn API now enables you to re-target people in your Marketo database across multiple LinkedIn Campaign Manager accounts.

Web Personalization

Japanese Data Source for Web Personalization

Marketo is adding an additional Japanese data source for Web Personalization to improve web visitor identification (reverse IP lookup) and personalization for visitors coming in from Japan. Organization names will be displayed in Japanese.

Create a Web Segment Using Static Lists

Web Personalization can now personalize content to a known web visitor who’s part of a static list defined in Marketing Activities (MLM). With this enhancement, you can now market to static lists across channels and target people on these lists with personalized content on your website.

ContentAI

Predictive Algorithm Improvement

Content recommended via Marketo’s optimized ContentAI algorithms generate up to twice as many clicks as random content.

Integration

Activate/Deactivate Campaign API

This new API allows you to remotely activate and deactivate trigger campaigns, so you can now create fully automated program templates. Create a program template once, then automate cloning, marketing collateral updates, and now activation/scheduling of smart campaigns.

ToutApp

Unsubscribe Update

Beginning March 1, 2018, all emails sent from ToutApp.com (and by using the “Email with Tout” button in Salesforce) will have an unsubscribe link appended to the bottom.

Live Feed Update

We’ve updated the look and feel of the Engagement and Task tabs to make it easier and faster for Sales members to respond to their customers’ activities directly from the Live Feed.

People Detail View Update

The improved People Detail View (PDV) offers a comprehensive view of your contacts by bringing together your Tout and Salesforce CRM contact details.

Previous pageRelease Notes: Spring '18
Next pageRelease Notes: April '17 ABM Enhancements

Marketo Engage


Marketo Migration to the Adobe Admin Console - (Pre-Migration)

Experience Cloud Tech Sessions

Tuesday, Mar 4, 6:00 PM UTC

Join Adobe's Customer Experience and Identity Team to prepare for a smooth Marketo migration to the Adobe Admin Console. Learn key steps, best practices, and how to avoid roadblocks for a seamless transition.

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Marketo Migration to the Adobe Admin Console - (Post-Migration)

Experience Cloud Tech Sessions

Tuesday, Mar 11, 4:00 PM UTC

Migrated Marketo to the Adobe Admin Console? Join our webinar to master key features, best practices, and troubleshooting tips. Learn how to manage users,, settings, and more. register now!

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