Documentation Marketo Engage Marketo Guide

Add Text and Tokens to a Landing Page

Last update: July 21, 2023

Topics:
Landing Pages

NOTE

Tokens are only supported in Marketo landing pages.

Add Rich Text to Your Landing Page

Select your landing page and click Edit Draft.

NOTE
The landing page designer opens in a new window.
Drag over the Rich Text element.
Enter the desired text and click Save.

Now that you know how to add text to a landing page, let’s work on adding a token.

Add a Token to Your Landing Page

Tokens are dynamic bits of text that can personalize your landing page.

TIP

Things like First Name come from the person record. Other tokens come from the My Tokens tab in the program.

Select your landing page and click Edit Draft.

NOTE
The landing page designer opens in a new window.
Double-click the rich text box you want to add the token to.
Click on the Insert Token icon.
Find and select the token of your choice.
Enter a Default Value and click Insert.
Click Save.

Mission Completed! You now have a token on your landing page.

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