DocumentationMarketo EngageMarketo Guide

OA-YYYY-MM-Online Advertising Marketo Landing Page oa-yyyy-mm-online-advertising-marketo-landing-page

Last update: Fri Sep 29 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

This is an example of an online advertising tracking program, including a Marketo Landing Page with registration form and utilizing a Marketo Default Program. The link to the offer can be displayed on the thank you page, sent in a thank you email, or both.

For further strategy assistance or help customizing a program, please contact the Adobe Account Team or visit the Adobe Professional Services page.

Channel Summary channel-summary

Channel
Membership Status
Analytics Behavior
Program Type
Online Advertising
01 - Member
02 - Engaged - Success
Inclusive
Default

Program Contains the Following Assets program-contains-the-following-assets

Type
Template Name
Asset Name
Form
FM-Content Registration
Email
Quick Start Email Template
01-Email-Thank You
Landing Page
Quick Start LP Template
01 - LP - Registration
Landing Page
Quick Start LP Template
02 - LP - Thank You
Local Report
Email Performance
Local Report
Landing Page Performance
Smart Campaign
00 - Capture Acquisition Program
Smart Campaign
01 - Filled-Out Form
Smart Campaign
02 - Engaged (Program Success)
Folder
Assets - houses all creative assets
(subfolders for emails & Landing Pages)
Folder
Campaigns - houses all Smart Campaigns
Folder
Reports

My Tokens Included my-tokens-included

Token Type
Token Name
Value
Rich Text
{{my.Content-Description}}

Double-Click for Details
<--My Content Description Here-->
Edit this content description at the program level, under the My Tokens tab.
You'll learn:

  • Bullet 1

  • Bullet 2

  • Bullet 3

Text
{{my.Content-Title}}
<--My Content Title Here-->
Text
{{my.Content-Type}}
<--My Content Type Here-->
Text
{{my.Content-URL}}
my.ContentURL?without=http://
Text
{{my.Email-FromAddress}}
PlaceholderFrom.email@mydomain.com
Text
{{my.Email-FromName}}
<--My From Name Here-->
Text
{{my.Email-ReplyToAddress}}
reply-to.email@mydomain.com
Text
{{my.PageURL-ThankYou}}
My.ThankYouPageURL?without the http://

SCREENSHOT OF PROGRAM

Conflict Rules conflict-rules

  • Program Tags

    • Create tags in this subscription - Recommended
    • Ignore

  • Landing Page template with the same name

    • Copy original template
    • Use destination template - Recommended

  • Images with the same name

    • Keep both files
    • Replace item in this subscription - Recommended

  • Email templates with the same name

    • Keep both templates
    • Replace existing template - Recommended

SCREENSHOT OF CONFLICT RULES

Best Practices best-practices

  • After import of the content program, move the form from a local asset to a global asset located in the Design Studio.

    • Decreasing the number of forms and utilizing more global assets from the Design Studio allows more scalability in your program design and administrative governance. It also provides flexibility in regular compliance updates for fields, opt-in language, etc.

  • Consider updating the templates in your imported program to utilize currently branded templates, or update the newly imported template to reflect your brand by adding in a snippet or your appropriate logo/footer information.

  • Use Program Tags to filter reports by your various sources of Online Advertising.

  • Consider updating the naming convention of this program example to align with your naming convention.

NOTE
Remember to update the My Token Values on the program template and each time you use the program, as needed.
TIP
Don’t forget to activate the “02 - Engaged (Program Success)” Campaign for tracking success! Do this before your form is live and emails are sent.
IMPORTANT
My Tokens that reference a URL cannot contain the http:// or https:// otherwise the link will not work appropriately within the asset.
recommendation-more-help
94ec3174-1d6c-4f51-822d-5424bedeecac