Marketo Mobile Engagement - Tokens, Send Sample, and Preview

Easily personalize push notifications with tokens.

You can also preview or send out a sample push notification before you deploy it to customers.

Smart Campaigns in Moments

Smart Campaigns in Moments

Stats on Emails sent through Smart Campaigns are now available in Moments. Other features in this upgrade include:

  • Swipe-to-Done. Have too many cards in your stream? You can now swipe them away!
  • Send a sample straight from the preview screen
  • Smart List details added to Email Program cards
  • Added support for the Aborted status for Email Programs

RTP - Content Analytics and Recommendations

Content Analytics and Recommendations

RTP Content Analytics shows you the performance of your web content assets from regular web visits and also visits generated from RTP’s content recommendation engine.

  • See which content is performing best and brings in the most leads
  • Boost your content consumption by enabling content in RTP’s predictive content engine to automatically recommend the best content to the right visitors
  • Drill down on each content asset to see more in-depth metrics, graphs, and performance

RTP’s Assets page is now split into Content Analytics and Content Recommendations.

  • Content Analytics: Shows the views and direct leads of all discovered and defined web content, helping you analyze your best performing content

  • Content Recommendations: Shows impressions and clicks from RTP’s recommended content and associated lead attribution. You can also edit and enable content recommendations from this page for the bar and rich media recommendations.

  • All direct lead data in these two pages has been retrospectively updated since the start of the year (Jan 1, 2015).