Understanding Free-form vs Guided Landing Pages understanding-free-form-vs-guided-landing-pages

The template you choose determines what landing page editing mode you’ll be working in. There are two possible paths: free-form and guided. Below you’ll find a quick summary of the important differences.

Free-form Pages free-form-pages

  • Drag and drop whatever content you want, wherever you want to place it.
  • The template is like a SlideMaster in PowerPoint, just a background.
  • Create a simple mobile version of your page with a click of a button.
  • Best used when you don’t have a lot of time or technical resources at your disposal.

Guided Pages guided-pages

  • Predefined layout/structure driven by the template.
  • Only regions or variables defined as editable in the template can be customized in the editor.
  • Code changes required to modify layout and add additional assets.
  • Look and feel across device determined by rules built into the template.
  • Best used if you’ve coded or purchased responsive templates or wish to modify a pre-built Marketo template.