Trigger Tokens for Interesting Moments trigger-tokens-for-interesting-moments
Last update: Mon Sep 22 2025 00:00:00 GMT+0000 (Coordinated Universal Time)
          - Topics:
- Marketo Sales Insights
PREREQUISITES
          Learn to use the Interesting Moment flow step.
          Available Tokens available-tokens
Check out Tokens Overview to see all the tokens you can put into an interesting moment.
Trigger Tokens trigger-tokens
Based on the trigger used in a smart campaign, additional Trigger Tokens are made available.
- {{trigger.Trigger Name}}which is always the actual trigger itself. For example: Clicks Link in Email.
- {{trigger.Name}}is the name of the asset that triggered the campaign. For example: Clicks Link on Webpage is the URL itself, subject for Salesforce triggers, etc.
- Additional triggers are available based on constraints, which are listed below.
Email Triggers email-triggers
{{trigger.Trigger Name}}{{trigger.Name}}{{trigger.Link}}{{trigger.Subject}}{{trigger.Category}}{{trigger.Details}}{{trigger.Web Page}}{{trigger.Client IP Address}}{{trigger.Sent By}}{{trigger.Received By}}{{trigger.Referrer}}{{trigger.Search Engine}}{{trigger.Search Query}}{{trigger.Browser}}Clicks Link in Email
             
               
               
               
              Email Bounces Hard
             
               
               
               
               
              Email Bounces Soft
             
               
               
               
               
              Email Is Delivered
             
               
               
              Opens Email
             
               
               
              Received Forward to Friend Email
             
               
              Sent Forward to Friend Email
             
               
               
               
              Unsubscribes from Email
             
               
               
               
              Salesforce Triggers salesforce-triggers
{{trigger.Trigger Name}}{{trigger.Name}}{{trigger.Link}}{{trigger.Subject}}{{trigger.Category}}{{trigger.Details}}{{trigger.Web Page}}{{trigger.Client IP Address}}{{trigger.Sent By}}{{trigger.Received By}}{{trigger.Referrer}}{{trigger.Search Engine}}{{trigger.Search Query}}{{trigger.Browser}}Clicks Link in Sales Email
             
               
               
               
               
               
              Is Sent Sales Email
             
               
               
               
               
               
              Opens Sales Email
             
               
               
               
               
               
              Sales Email Bounces
             
               
              Sales Email is Received
             
               
               
               
               
              Opportunity is Updated
             
               
              Owner Changes
             
               
              Person is Converted
             
               
              Person is Deleted from SFDC
             
               
              Person is Synced to SFDC
             
               
              Removed from Opportunity
             
               
              Removed from SFDC Campaign
             
               
              Activity is Logged
             
               
              Activity is Updated
             
               
              Added to Opportunity
             
               
              Added to SFDC Campaign
             
               
              Status is Changed in SFDC Campaign
            
            
            
            
            
            
            
            
            
            
            
            
            
            
          Sales Connect Triggers sales-connect-triggers
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