Trigger Tokens for Interesting Moments trigger-tokens-for-interesting-moments
Last update: Tue Mar 17 2026 00:00:00 GMT+0000 (Coordinated Universal Time)
- Topics:
- Marketo Sales Insights
PREREQUISITES
Learn to use the Interesting Moment flow step.
Available Tokens available-tokens
Check out Tokens Overview to see all the tokens you can put into an interesting moment.
Trigger Tokens trigger-tokens
Based on the trigger used in a smart campaign, additional Trigger Tokens are made available.
{{trigger.Trigger Name}}which is always the actual trigger itself. For example: Clicks Link in Email.{{trigger.Name}}is the name of the asset that triggered the campaign. For example: Clicks Link on Webpage is the URL itself, subject for Salesforce triggers, etc.- Additional triggers are available based on constraints, which are listed below.
Email Triggers email-triggers
{{trigger.Trigger Name}}{{trigger.Name}}{{trigger.Link}}{{trigger.Subject}}{{trigger.Category}}{{trigger.Details}}{{trigger.Web Page}}{{trigger.Client IP Address}}{{trigger.Sent By}}{{trigger.Received By}}{{trigger.Referrer}}{{trigger.Search Engine}}{{trigger.Search Query}}{{trigger.Browser}}Clicks Link in Email
Email Bounces Hard
Email Bounces Soft
Email Is Delivered
Opens Email
Received Forward to Friend Email
Sent Forward to Friend Email
Unsubscribes from Email
Salesforce Triggers salesforce-triggers
{{trigger.Trigger Name}}{{trigger.Name}}{{trigger.Link}}{{trigger.Subject}}{{trigger.Category}}{{trigger.Details}}{{trigger.Web Page}}{{trigger.Client IP Address}}{{trigger.Sent By}}{{trigger.Received By}}{{trigger.Referrer}}{{trigger.Search Engine}}{{trigger.Search Query}}{{trigger.Browser}}Clicks Link in Sales Email
Is Sent Sales Email
Opens Sales Email
Sales Email Bounces
Sales Email is Received
Opportunity is Updated
Owner Changes
Person is Converted
Person is Deleted from SFDC
Person is Synced to SFDC
Removed from Opportunity
Removed from SFDC Campaign
Activity is Logged
Activity is Updated
Added to Opportunity
Added to SFDC Campaign
Status is Changed in SFDC Campaign
Sales Connect Triggers sales-connect-triggers
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