Understanding System Managed Fields

Last update: July 29, 2024

You might have noticed that the person detail page has a series of non-editable fields created by Marketo. This data comes from various sources, and there are countless values that could display.

Field Types

Field NameDefinition
Original Source TypeThe location a person or website visitor was first discovered (Example: List Import, Web Page Visit)
Original Source InfoSpecifics about that location (Example: Name of the list, URL of the web page)
Original Search EngineIf applicable, the search engine that referred the person to the original entry source
Original Search PhraseIf applicable, the search term used that referred the person to the original entry source
Original ReferrerURL that hosted the original entry source
Registration Source TypeThe location an activity first became a person (Example: List Import, Web Page Visit)
Registration Source InfoSpecifics about that location (Example: Name of the list, URL of the web page)
Anonymous IPIndicates the IP address of a person
Inferred CompanyMarketo's best guess (based on IP) of the person's company
Inferred CityMarketo's best guess (based on IP) of the person's city
Inferred State RegionMarketo's best guess (based on IP) of the person's state or region
Inferred Postal CodeMarketo's best guess (based on IP) of the person's postal code
Inferred CountryMarketo's best guess (based on IP) of the person's country
Inferred Metropolitan AreaMarketo's best guess (based on IP) of the person's metropolitan area
Inferred Phone Area CodeMarketo's best guess (based on IP) of the person's area code