Release Notes: Jan 2021

Last update: July 21, 2023

The following features are included in the Jan '21 release. Check your Marketo edition for feature availability.

AVAILABILITY
Features denoted by a star ( (star) ) are paid add-ons. Please contact your Marketo Engage representative to learn more.

Quarterly Releases

The following features will be released on January 15, 2021.

Next-Generation User Experience

  • Support for Workspaces: The Marketo Engage next-generation user experience brings together the look and feel of Adobe Experience Cloud with productivity innovations to help marketing practitioners work faster and smarter. In the latest release, we’re adding full support for workspaces and partitions, including the ability to share folders across workspaces. The right-hand canvas will offer a toggle switch to allow you to seamlessly transition between old and new experiences per feature without losing context. Learn more from the next-generation experience FAQ on Marketing Nation.

Multi-Channel Personalization

  • Adobe Experience Cloud Audience Sync Phase 3: The existing Adobe Experience Cloud (AEC) Audience Sync capability now supports continuous, bi-directional B2B audience sync from Marketo Engage to other AEC applications, including Adobe Experience Platform (AEP) offerings like Real-time Customer Data Platform and Adobe Experience Platform Activation. As leads are added and removed to your audience segments, Marketo Engage will automatically sync the updated audience across your connected AEC apps. Use it to take advantage of Adobe’s multi-channel orchestration, re-targeting, audience suppression, personalization and reporting use cases across your AEC tech stack.
  • Continuous Audience Sync to Google, Facebook, and LinkedIn: Continuously automated sync with an ad network can be enabled on a static list, updating the ad network as list membership changes without requiring user intervention.
  • Tokens for Program Member Custom Fields: We’ve extended program member custom field features to support the token framework. Marketers can insert program member custom fields tokens into emails, landing pages, SMS messages, push notifications, and webhooks. Use new tokens in campaign flow actions to change data values, create a task, or an interesting moment.

Landing Pages and Forms

  • Form API: Pull in lead information or trigger nurture campaigns while pulling data from non-Marketo forms. Non-Marketo forms can integrate with Marketo Engage through REST API. The new API provides the ability to mimic Marketo Engage form submission with all associated functionalities.
  • Landing Pages API: Streamline editing and translation workflows in integrated applications with the new Landing Page Preview API. Third-party vendors can now render fully personalized previews of landing pages without logging into Marketo Engage. The Landing Page Preview API enables end-to-end editing and localization workflows in third-party integrated applications.

Email Marketing

  • Custom Objects Retrieval Limits Increased: Developers of Email Velocity Scripting can quickly increase the number of custom objects to 100 through self-serve override. Marketers can increase the effectiveness of Smart Campaigns by accessing a larger number of first- and second-level custom objects.

Salesforce CRM Integration

  • Salesforce CRM Authentication: OAuth 2.0 protocol is available for syncing operations between Marketo Engage and Salesforce CRM. For new subscribers, this option is enabled by default. Current subscribers can request this feature by contacting Marketo Support.
  • Salesforce CRM Syncing Dashboard: Admins can quickly review Salesforce CRM syncing status from the dashboard. Syncing performance report timespan has been increased from 2 hours to 5 days.
  • Metadata Export: Enhanced to support opportunity object attributes, named accounts, program member’s standard and custom fields.

Administration

  • Updated My Account Page: Review essential subscription information on the My Account page. Users with any level of access can view the subscription name, data center identifier, and Munchkin ID.

Releasing Throughout the Quarter

The following features are on a non-quarterly cycle and will be released throughout the coming months.

Sales Insight

(star)

  • Enhanced Test Email Workflows (Salesforce CRM): Increase your sales team’s efficiency with enhanced Sales Insight test email workflows. Sellers can send test email to chosen email addresses before sending bulk emails to up to 200 recipients.
  • Insights into Email Status (Salesforce CRM): Users see a warning message when they are trying to send an email to an invalid email ID or an unsubscribed email address prior to sending an email.  Emails delivery statuses can be reviewed in the email tab of Sales Insight.
  • Send Bulk Emails from Account and Opportunity Panels (Salesforce CRM): Improve the efficiency of seller’s workflow and engage with an entire account or opportunity contact list by using new bulk action features. Send emails or add contacts to Marketo Engage campaigns by using the new drop-down option in the account or opportunity tabs instead of working with individual contacts. Add account contacts to a watchlist to be notified when leads become hot.
  • Sales Insight for Non-Native Salesforce CRM Integrations: GA subscriptions with custom Salesforce CRM integrations can install the Sales Insight package and help sales teams prioritize and interact with the most promising leads and opportunities.
  • Best Bets Enhancements: Quickly contact hot leads from the Best Bets tab by emailing or adding them to a Marketo Engage Campaign. View a lead in Marketo Engage or add it to your watchlist. Bulk actions and sorting options on the Best Bets tab save time and improve the sales team’s efficiency.