2021

Sensitive Data Fields in Forms: Protect customer’s personally identifiable information (PII) from showing in Adobe Marketo Engage forms by defining data fields as sensitive and restricting form prefill for those fields. Whenever a visitor views a form on the landing page, the fields defined as sensitive will not show any prefilled data.

Block Spam Form Submissions: Protect your Adobe Marketo Engage database from junk data that can cause invalid alerts to sales, trigger campaign backlogs, and create unwanted activities. The new validation mechanism rejects invalid form submissions and stops bot attacks. Your data is cleaner, and your marketing campaigns run as intended, minimizing the risk of sending unqualified leads to sales.

Email Program Approval Warning: Prevent sending erroneous emails when the new edits were made to a previously approved program. The warning acts as a guardrail when a marketer applies changes to an email that is already approved, but then forgets to approve the latest changes, and sends the email out to a large audience with no content, bad content, or old content.

Filter-out Email Bots Activity: Prevent unintended sales alerts and inaccurate email reporting through the new email bot activity filtering capability. Identify and filter out opens and clicks that can be associated with email bots inspecting links leading to false triggers and sales alerts, or incorrect reporting.

Nest Event Programs: In Adobe Marketo Engage you can create, clone, or move event programs under other program types. This functionality is now permitted in assets API.

Enhanced Delete Program API: Allows integrated applications to delete programs containing additional types of assets, without requiring users to do so manually from Adobe Marketo Engage.

Program Membership: Marketers can query all program member records for a select program given different criteria, such as program member status. Share this information with an external application, business intelligence tool, or Adobe Experience Cloud to and improve segmentation and create more targeted engagement.

Bulk Custom Object Extract: Bulk data export complements the import capabilities that data analysts are already enjoying in Adobe Marketo Engage. Now they can extract data stored in the 1st level Adobe Marketo Engage Custom Objects in bulk, load this data into another application, data warehouse, or BI (Business Intelligence) tool to gain better insights into the data in the Adobe Marketo Engage instance. Custom object bulk data movement is bi-directional and can be scheduled at a convenient time.

Custom Fields Metadata API: Save time by automating the creation of custom fields while setting up your Adobe Marketo Engage integrations with a 3rd party application. This automation especially benefits customers with multiple Adobe Marketo Engage instances who are now able to streamline custom fields creation that used to require manual work in each instance. Streamline custom fields creation and save time on this resource consuming activity.

Bulk Activity Extract API: Gain control over the amount and type of data when performing bulk extractions. Filter out unnecessary data points and control the number of API calls necessary to extract activity data in bulk. For example, select open emails, visit a webpage, or change in lead score and leave behind other changes in value you don’t want to analyze. Streamline the process to decrease the number of API calls and data cleanup.

Lead API: Identify leads in Adobe Marketo Engage that have Adobe ECID (Experience Cloud ID) associated with them. Adobe Marketo Engage customers can create a list of leads from a select campaign and use the ECIDs (Experience Cloud ID) to create reporting in Adobe Analytics for that specific list. Integration between Adobe Marketo Engage and Adobe Experience Cloud opens up unlimited opportunities for segmentation, targeting and reporting.

Bulk Lead Import API: Control bulk lead import and resources it takes. This enhancement creates association between lead and company during bulk lead import process. Increase efficiency and of working with data and decrease usage if API calls.

Web API based Integration for the Microsoft Dynamics Online Customers: MS Dynamics Web API was introduced with version 8.0 REST protocol and implements OData (Open Data Protocol) v4. OData is an OASIS (Organization for the Advancement of Structured Information Standards) standard for building and consuming RESTful services over rich data. Adobe Marketo Engage customers that require integration with Microsoft Dynamics using this method are currently being migrated to Web API-based connection from SOAP (Simple Object Access Protocol).

XLSX Export: We upgraded export capabilities throughout the product to support XLSX in place of XLS. This means that anywhere in the product where XLS export is currently supported, this option will be replaced with an option to export to XLSX instead. This change will affect the file names for all Excel exports of reports and other data from Adobe Marketo Engage.

Search by Lead ID: Quickly access lead record searching by Adobe Marketo Engage lead ID within the lead database or static list. In the Quick Find window simply type [id] with the corresponding number, then the lead information will be displayed. Users can quickly review lead, company, or opportunity details.

Marketo Product Docs Switching Platforms: We’re excited to announce that the Marketo Product Docs has joined the Adobe Experience League as of Friday, May 7. You’ll still be able to use the URL: docs.marketo.com, and if you have any existing articles bookmarked, you’ll be redirected. All product docs are available on the new platform, with enhancements planned for later this year.

Streamlined User Administration and Single Sign-on Powered by Adobe Identity System: Beginning July 2021, the new Adobe Marketo Engage customers will be onboarded using Adobe user credentials. Migration of current customers to the integrated identity system will not occur until mid-2022 and no customer action is required until further notice. Single sign-on enables IT/Security admins to manage multiple Adobe Marketo Engage product instances along with other Experience Cloud solutions as well as configure SSO (Shared Services Organization) through a common console. Admins can conveniently manage user groups and user entitlements through a common Admin Console.

Marketo Engage User Authentication via Adobe Identity: Soon, new Marketo Engage users with Enterprise packages will be onboarded using Adobe ID user credentials. Migration of current users to the integrated identity system will not occur until mid-2022 and no action is required until further notice. Adobe identity user authentication allows IT/Security admins to manage multiple Marketo Engage product instances along with other Experience Cloud solutions, as well as configuring SSO through a common console. Admins can conveniently manage user groups and user entitlements in one place.

Executable Campaign Nesting: Executable campaigns may now also call other executable campaigns allowing you to nest them up to three levels deep. This enables further consolidation of common operational flows and improves Smart Campaign management.

Single Flow Action in Person Detail Page (Available by September 9): Execute flow actions like sending email, change person owner, or any other smart campaign action on individual people from the person detail page using the flow action menu without switching to the database grid view.

Custom Activities Export: Metadata export now supports all objects and respective metadata which can be used to share, analyze and design your subscription data model.

Submit Form API: When an email address is duplicated in two or more Lead records, we update “last updated” record instead of skipping altogether. Provides parity with Forms 2.0 API.

Email API: Retrieve champion or challenger email assets. Retrieve email assets using date range filter.

Bizible LinkedIn Lead Gen Forms Integration: Marketers can now perform revenue attribution on conversions that occur when LinkedIn captures form fills through their Lead Gen Forms ad units. These insights can then be used to optimize form performance and paid media investments. LinkedIn Lead Gen Forms are one of LinkedIn’s fastest-growing paid media offerings and this new capability is included with our existing LinkedIn Ads integration with Bizible.

Improved Velocity Dashboard: We have added a new velocity metric and dashboard filter for deeper insights. This dashboard is used by marketers to understand stage-by-stage lead and opportunity velocity and the efficiency of different forms of marketing and sales engagement.

New Cohort Waterfall Journey Dashboard: This will enable marketers to view the progression of a selected cohort through a classic “demand waterfall” set of stages, providing a quick understanding of conversion rates and implied stage conversion causality on a stage-by-stage basis.

Bizible Integration with Adobe Privacy Service (available September 2021): Bizible’s integration with the Adobe Privacy Service centralizes compliance with critical data privacy regulations (such as GDPR) across Adobe Experience Cloud applications. You can now take advantage of this service and manage all privacy requests centrally so that change requests coming into Bizible and other Adobe products are reflected across applications.

Bizible on Adobe Unified Shell: Bizible’s adoption of Adobe Unified Shell gives users new capabilities that will appear in the Bizible application header bar and include better access to support resources and application switching. Adobe Unified Shell helps create a consistent experience between Bizible and other Adobe Experience Cloud applications.

Bizible Domain Ownership and Self-Management: Bizible users can leverage Adobe Admin Console to manage the domains they want Bizible to track. This brings self-service to a previously manual process and provides a consistent experience in how domain ownership and tracking are managed across Adobe Experience Cloud applications.

Choose Your Own Experience: Easily switch to your preferred experience with the new toggle while working on Marketo Engage form details or landing page list view without losing context, asset changes, or preferences. Additionally, the new landing page list view enhances your experience with new filters and the ability to perform mass actions.

Search Efficiently: Accessibility improvements to global search include updated keyboard navigation and label descriptions, a new scroll feature for results, and more visible applied filters.

Monitor Tasks: Monitor the status of tasks running in the background of the new experience via the new task notification tray in the global navigation bar. The tray captures notifications for tasks initiated from the new experience view of form details and landing page list, including changing status on landing pages and general mass actions using the new experience.

Native Adobe Experience Platform Connector for Sharing Audiences to Marketo Engage: Enable multi-channel campaign orchestration in Marketo Engage for audience segments created in Adobe Experience Platform via a native destination connector. The connector uses email addresses or ECID to match Adobe Experience Platform profiles to Marketo Engage person records resulting in segment sharing between applications. Marketo Engage static lists are automatically populated which enables marketers to reach target audiences with highly personalized messaging or initiate workflows. Activate people audiences leveraging their account and opportunity context, and a more complete real-time unified profile in Experience Platform.

Adobe Experience Platform Marketo Data Source Connector: Users of both Adobe Experience Platform and Marketo Engage will be able to utilize the Marketo Source Connector in bringing data from Marketo to AEP. You’ll be able to stream data (and its changes) from Marketo within AEP to keep data consistent between the two products. The Marketo Connector can be seen via the Sources catalog, listed under “Adobe Applications.”

Best Bets Enhancements: The Best Bets tab in Sales Insight provides sales with a real-time view of the hottest contacts and leads prioritized by quality and urgency. We added the ability for sales reps to take actions, such as: review a person’s score, send an email, or add prospects to designated Marketo Engage campaigns directly from the Best Bets page, increasing efficiency and speeding up response time.

New Email, Web Activity, Anonymous Web Activity Dashboards: We added the new sales dashboards to inform sellers about their leads and contacts’ most recent email and web activities. With new filtering capability, the dashboards now provide insight into email opens, clicks, and web page visits for the complete list of accounts or a specific account. Marketo Engage tracks all web activity and provides sales with critical information, turning anonymous traffic into leads. Sellers are enabled to personalize engagement and convert leads to sales faster because they’re better informed about lead behaviors and are acting based on the relevance of all the touchpoints.

Enhanced Sales Activity Insights: A new email reply tracking activity, Sales Email Replied, tracks recipients’ interactions with an email which is automatically synchronized with Marketo Engage. Additionally, the Source attribute has been updated from “Tout” to “Sales App.” This activity can be exported and reported through the Marketo Engage REST API or Bulk Export and is available on filters and triggers as additional constraints for smart lists, expanding personalization options in Smart Campaigns.

Streamlined User Experience: This update introduces new fonts, colors, buttons, and modals for Sales Connect that are based on the Adobe Spectrum design system. With these updates, we are delivering a more efficient experience, where sellers can focus on what’s needed, when it is needed.

Associate Lead Deprecation/Munchkin Beta 161 Update: On September 7th, 2021, version 161 of Munchkin began rolling out to 10% of subscriptions with Munchkin Beta enabled, followed by 50% on September 16th, and 100% on September 30th. This change affects Marketo Engage landing pages and the version of the file munchkin-beta.js served to external landing pages which are loaded from subscriptions that the recent version has been rolled out to. This version fully deprecates the Munchkin Associate Lead method, which is a feature that allows the submission of a person’s data to a Marketo Engage subscription and associated web browsing history with a known person record. Associate Lead is being removed in favor of more modern and secure alternatives, like the Forms JS API, the Form Submit API, and the Associate Lead REST API. Learn more about this deprecation here.

Sales Connect Update: A recent UI change in Sales Connect has caused some modals in Salesforce to get cut off. To fix this, please perform a package update.