SEO - Understanding Keywords seo-understanding-keywords

Keywords are the backbone of your SEO strategy. Your goal is to be on the first page, as close to #1 as possible for keywords relevant to your business.

The Keywords section will show you how successful your site is at achieving this and how you stack up to your competition.

Keywords - Summary View keywords-summary-view

Column Name
Keyword Phrase
The keyword at hand.
Rank & Trend

The rank of your site for this keyword. Arrows show how your keyword rank is trending from the previous week

-- = rank up

-- = rank down

-- = rank the same

Competition Level
The difficulty of getting ranked for a specific keyword.
Monthly Searches
How many searches happen per month on the keyword. This data is based on exact matches and is available only for Google-US over a 12-month period.
Highest Ranking URL for Keyword Phrase
Of your URLs, which is the highest ranking one for the keyword.
Data is only shown for keywords ranked 1-100.

Keywords - Competitor View keywords-competitor-view

You can also view how your competitors are performing using the same metrics by clicking on the view drop-down and selecting competitors.

Great! Now that you understand the Keywords section, let’s learn about pages and inbound links.