DocumentationMarketo EngageMarketo Guide

NL-YYYY-MM-Newsletter nl-yyyy-mm-newsletter

Last update: Fri Sep 29 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

This example sends one newsletter email utilizing a Marketo Engage Email Program. The email can include or not include an A/B test.

For further strategy assistance or help customizing a program, please contact the Adobe Account Team or visit the Adobe Professional Services page.

Channel Summary channel-summary

Channel
Membership Status
Analytics Behavior
Program Type
Newsletter
01-Member
02-Engaged-Success
Inclusive
Email

Program Contains the Following Assets program-contains-the-following-assets

Type
Template Name
Asset Name
Email
Quick Start Email Template
01 - Email
Local Report
Email Performance
Local Report
Email Link Performance
Smart Campaign
01 - Engaged (Program Success)
Folder
Assets - Houses all creative assets
(subfolders for Emails)
Folder
Campaigns - Houses all Smart Campaigns
Folder
Reports

My Tokens Included my-tokens-included

Token Type
Token Name
Value
Text
{{my.Email-FromAddress}}
PlaceholderFrom.email@mydomain.com
Text
{{my.Email-FromName}}
<--My From Name Here-->
Text
{{my.Email-ReplyToAddress}}
reply-to.email@mydomain.com

Conflict Rules conflict-rules

  • Program Tags

    • Create tags in this subscription - Recommended
    • Ignore

  • Landing Page template with the same name

    • Copy original template
    • Use destination template - Recommended

  • Images with the same name

    • Keep both files
    • Replace item in this subscription - Recommended

  • Email templates with the same name

    • Keep both templates
    • Replace existing template - Recommended

Best Practices best-practices

  • Consider updating the templates in your imported program to utilize currently branded templates, or update the newly imported template to reflect your brand by adding in a snippet or your appropriate logo/footer information.

  • Consider updating the naming convention of this program example to align with your naming convention.

NOTE
Remember to update the My Token Values on the program template and each time you use the program, as needed.
TIP
Don’t forget to activate the “01-Engaged” campaign for tracking success! Do this before your form is live and emails are sent.
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