NUR-YYYY-MM-Simple Nurture nur-yyyy-mm-simple-nurture
This is an example of simple Nurture Programs, utilizing the Marketo Engage Engagement Program, with cadenced content to drip over time to your database while utilizing streams to guide records through journeys based on behavior.
For further strategy assistance or help customizing a program, please contact the Adobe Account Team or visit the Adobe Professional Services page.
Channel Summary channel-summary
Program Contains the Following Assets program-contains-the-following-assets
My Tokens Included my-tokens-included
Conflict Rules conflict-rules
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Program Tags
- Create tags in this subscription - Recommended
- Ignore
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Landing Page template with the same name
- Copy original template
- Use destination template - Recommended
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Images with the same name
- Keep both files
- Replace item in this subscription - Recommended
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Email templates with the same name
- Keep both templates
- Replace existing template - Recommended
Best Practices best-practices
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Consider updating the templates in your imported program to utilize currently branded templates, or update the newly imported template to reflect your brand by adding in a snippet or your appropriate logo/footer information.
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Consider updating the naming convention of this program example to align with your naming convention.
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Ensure you have rules in place to pause and resume your nurture cadence. These Smart Campaigns should be activated or scheduled before the Engagement Program is activated.