Create an Interactive Webinar create-an-interactive-webinar

Create an Interactive Webinar in a few easy steps.

  1. Go to Marketing Activities.

  2. Right-click the desired folder and select New Program.

    note caution
    CAUTION
    Mobile Push Notification assets are not supported in Interactive Webinars.
  3. Name the program. Under Program Type, select Event.

  4. Click the Channel drop-down and select any channel that has Event with Webinar in its “Applies To” column. In this example, we’re choosing Webinar.

    note note
    NOTE
    To see which Channels apply to Event with Webinar, go to Admin > Tags. “Applies To” should be the middle column. Learn more about “Applies To” in Step 5 of this article.
  5. Choose Interactive Webinars and click Next.

  6. Give your webinar a title. Set its maximum audience size and how long it will last.

    note note
    NOTE
    • The webinar’s title is visible to participants when they join. It is important that the title is different from the name of the Interactive Webinars Event Program in your Marketo Engage instance, as well as the name of the webinar room.

    • You cannot reuse a webinar title. Each one must be unique in your Marketo instance.

    • You can change the webinar title at a later stage, if desired.

    • If you create a test webinar, it needs to be deleted before its start time to ensure that the license for that webinar does not get utilized.

  7. Schedule the date/time of your webinar and click Create.

NOTE
It is recommended that two consecutive events are spaced out by 30 minutes (unless the license supports concurrent webinars) as a buffer in case the previous webinar runs beyond its scheduled time.

Now, it’s time to design your webinar.

IMPORTANT
It is highly recommended that you design your webinar before adding presenters or co-hosts.
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