Make Your Unsubscribe Message Dynamic for Languages make-your-unsubscribe-message-dynamic-for-languages

The default unsubscribe message and link are in English. You can use dynamic content to display it in different languages.

This article represents a best practice, but can be accomplished other ways.

Prepare Your Data prepare-your-data

  1. Create a custom field named “Preferred Language.” (Set it up in your CRM if you want this field to sync).

    note tip
    In the future, use this field when you create a form to capture language preference.

Create Segmentation create-segmentation

  1. Go to the Database.

  2. In the New drop-down, click New Segmentation.

  3. Name the segmentation Preferred Language. Click Add Segment. Type in a language.

    note note
    The default segment will be English.
  4. Continue to add segments until all of your languages are represented. Click Create.

  5. Select a segment.

  6. Go to the Smart List tab. Enter Preferred Language into the search field. Drag and drop the filter onto the canvas.

  7. Set the appropriate corresponding language.

  8. Repeat for all your different languages. Then, select the Segmentation Actions drop-down and click Approve.

Create a Snippet create-a-snippet

  1. Go to the Design Studio.

  2. In the New dropdown, click New Snippet.

  3. Name the snippet Unsubscribe Message. Click Create.

  4. Type your default unsubscribe message, highlight it, and click the hyperlink icon.

  5. Copy and paste this token: {{system.unsubscribeLink}} into the URL field. Click Insert.

  6. Select Segment By in the Segmentation section.

  7. From the Segmentation drop-down, type in Preferred and select Preferred Language. Click Save.

  8. Select a segment from the tree. Click on your unsubscribe then the link icon.

  9. Make sure {{system.unsubscribeLink}} is still in the URL field. Edit the Display Text to match the language you selected. Click Apply.

  10. Repeat for all your segments. Then, go back to the Design Studio, click the Snippet Actions drop-down, and click Approve.

Awesome. Almost there!

Use Snippet in an Email use-snippet-in-an-email

  1. Inside the email editor, click the editable element. Then click the gear icon and select Replace with Snippet. If you’re selecting an editable snippet element, click the gear icon and select Edit.

  2. Find and select your snippet from the drop-down and click Save.

  3. To test it out, click Back

  4. …then the Dynamic tab.

  5. Click the different languages to see the snippet change.

    note tip
    Of course, you can edit the rest of your email for dynamic language too. While you are at it, do the same technique on the unsubscribe page.

Customizing Your Unsubscribe Page with Dynamic Content customizing-your-unsubscribe-page-with-dynamic-content

If you want your people to come to an unsubscribe page in their preferred language, you can use dynamic content on the landing page and the confirmation page.

  1. Navigate to the Design Studio.

  2. Type in Unsubscribe in the search field and select your desired Unsubscribe page.

  3. Click Edit Draft.

  4. Select Segment By.

  5. Find the Preferred Language segment. Click Save.

    Edit your content for each landing page, approve, and you’re good to go!

    note note
    Learn more about dynamic content and all the cool stuff you can do.