Engagement Dashboard engagement-dashboard
Interactive Webinars powered by Adobe Connect uses various pods to engage participants in chat, questions and answers, quizzes, and polls. The engagement dashboard allows you to track key metrics and data visualizations.
See a consolidated view of participant activities, interactions, and engagement during an event. As a host, you can view the performance of live and on-demand events and download various reports after the session. Additionally, post-webinar reports generated from the dashboard are used to evaluate the session’s effectiveness, inform future content, and improve the overall webinar strategy.
The dashboard tracks various metrics, including poll responses, chat activity, and video interactions, offering valuable insights into participants’ preferences and behaviors. It provides a comprehensive overview of participant activity and engagement levels, allowing hosts to monitor real-time attendance, participation, and interactions.
View engagement for the following types of sessions in an interactive webinar.
- Live session: A real-time online session where participants can actively engage with one another.
- On-demand session: The recording of the live event is made available as an event of its own. New invitees can register and watch the recording. After registration, they’ll receive an event joining link, which takes them to the recording of the event after it ends. Participants registered for the live event can also view the recording using the same joining link.
View the Dashboard view-the-dashboard
-
Go to Marketing Activities.
-
Select the desired completed event.
-
In the Overview, click View Engagement Dashboard.
note note NOTE The engagement dashboard is accessible 45 to 120 minutes after the scheduled event ends.
Dashboard Details dashboard-details
You can view the following details in the engagement dashboard.
Event summary event-summary
This interface provides a consolidated view of the event’s performance for live and on-demand sessions. From the left panel, select Event summary to view the overall metrics.
Engagement engagement
Provides an overview of the live session’s performance of an event. The overview includes key metrics, engagement over time, and participant interactions. It helps organizers evaluate the event’s success and identify areas for improvement.
From the left panel, select Engagement to view the live session’s performance. Click Engagement summary (PDF) to download the performance summary of the live session. The overview provides data in different sections.
Key metrics
View the number of registrations, attendees, and engagement in the live session.
Engagement over time
Learn about average engagement over time during the live session from the engagement graphs. Hosts can monitor how engagement levels fluctuate, allowing them to identify critical moments of high or low interaction. See how much of the average engagement score was gained by the engaged participants in different layouts.
By hovering over the graph, view the following information:
- The time at which the level of engagement is monitored.
- Average engagement score at that moment.
- Number of attendees engaged at that time.
- Layout of the engagement at that time.
- Select View instant in recording to view the instant in the recording where engagement was high or low.
- Average engagement score (%) over time in the session
- Attendance over time during the session
- Engagement in different Webinar layouts is shown when different layouts were used inside the room during the event. It helps correlate the rise and fall of engagement in different layouts.
Attendee interactions
You can view the attendees’ interactions from different pods. It provides information such as Answered polls, Asked questions, Interact with chat, Clicked at least one link, and Downloaded at least one file.
Select Go to interactions to view responses from polls, metrics of QnA, and attendees’ reactions during the session. View how attendees are engaged across pods from Interactions and download interaction reports from the section below.
Interactions interactions
View how attendees interact and engage in the session from Interactions. Track responses to polls, QnA metrics, reactions from attendees, and dropped links and files from respective pods. Hosts can also download interaction reports of these pods for better analysis. By analyzing these interactions, you can identify trends and adjust their strategies to encourage a more interactive and engaging environment.
From the left panel, select Interactions to view how attendees are engaged across pods.
Select the Polls tab from the menu bar to view questions and responses added to the poll. This tab shows the following information:
- Select Poll report (CSV) to download the report for interactions in the poll pod.
- Poll question and its type.
- Number of responses and the period during which the poll pod was open and engaged.
- Select View all
<number>responses to view them in a dialog window.
Select the Other interactions tab from the menu bar to view engagement in other pods and download their reports.
Select Download interaction reports from the drop-down to download reports of different pods. Download the QnA report, Links & files report, and Reactions report from here for better tracking.
The engagement information across pods is available in different sections.
QnA metrics
View the following attributes of the Q&A pod.
- Total questions asked.
- Number of unanswered questions.
- Number of attendees who asked questions.
- Number of attendees who asked more than one question who are likely to be top prospects.
- Average time taken to answer a question.
Reactions
View attendees’ reactions from here, such as agreeing, disagreeing, applauding, and laughing during the session.
From the reactions graph, view the following details:
- Total reactions
- Number of attendees who reacted at least once
- Total clicks
- Unique attendees
- Trend of clicks on reactions based on total clicks concerning unique attendees.
Weblinks pod
View links added to the weblinks pod during the session and the number of clicks on the shared link. Weblinks pod allows you to add links from sources outside the webinar to generate engagement.
From the graph, view the following details:
- Links that are added to the weblinks pod.
- Number of attendees who clicked at least one link.
- Number of links launched by the host.
- Trend of unique clicks on each link added to the weblinks pod.
Files pod
View the files added to the files pod during the session and the number of unique downloads. Files pod allows you to add files and provide resources to generate engagement.
From the graph, view the following details:
- Name of the files that are added to the files pod.
- Number of attendees that downloaded at least one file.
- Trend of unique downloads on each file added to the weblinks pod.
On-demand activity on-demand-activity
From the left panel, select On-demand activity to view the summary of recordings. You can also download a report for on-demand activity.
In on-demand activity, view the following metrics:
- Click On-demand report (CSV) to download the on-demand metrics.
- Number of unique viewers until the dashboard was last refreshed.
- Number of viewers who viewed the recording but couldn’t attend the webinar.
- Number of viewers who attended the webinar and viewed the recording. They are likely to be top prospects.
- Number of viewers that registered for the on-demand session.
- Average watch duration of recording in minutes.
Participant activity participant-activity
From the left panel, select Participant activity to view consolidated information about each attendee’s engagement level. View how this engagement is classified in levels from Participant engagement level. Click User activity report (CSV) to download the report for better tracking.
View the following details from the table:
- Engagement level of each participant. You can also sort them from high to low or vice versa.
- Duration of the session attended by the participant.
- Polls answered by the participant.
- Files downloaded by the participant from the files pod.
- Links clicked by the participant from the weblinks pod.
- Questions asked by the participant from the QnA pod.
Download reports download-reports
Download reports for different activities and pods from a centralized hub as a host.
-
From the left panel, select Download reports.
-
Select Download all (.zip) to download reports for all activities and pods all at once.
Participant engagement level participant-engagement-level
Organizations use Adobe Connect to deliver highly customized, branded, and engagement-led webinars. Interactive tools like polls, chat, Q&A, and reactions help engage attendees and collect more than just registration and attendance data. After attendees engage with these interactive features, the engagement data is used to classify attendees into three engagement levels: high, medium, and low. You can use the engagement level to update audience segments, update person scores, and alert sales.
Understand the criteria for classifying the engagement level for each participant:
Participants who meet all of the following criteria:
-
The duration of attendance is at least 80% of the total event time.
-
All multiple-choice questions (MCQs) and multiple-answer (MA) polls are answered, at least one file is downloaded, or the number of chats posted is five or more.
-
The attendee has asked at least one question in the Q&A pod.
Participants who meet all of the following criteria:
-
The attendee's engagement level isn't determined to be high.
-
The duration of attendance is at least 60% of the total event time.
-
At least one of the following actions has been performed by the attendee:
- Answered at least one poll.
- Asked at least one question in the Q&A pod.
- Downloaded at least one file.
- Clicked (but not launched) at least one web link.
- Posted three or more chats.