Use Dynamic Content in a Free-form Landing Page use-dynamic-content-in-a-free-form-landing-page
Using Dynamic Content in Landing Pages engages your audience with targeted information.
Add Segmentation add-segmentation
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Go to Marketing Activities.
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Select your Landing Page, then click Edit Draft.
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Click Segment By.
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Enter the Segmentation name and click Save.
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Your segmentation and its segments appear under Dynamic on the right.
Make Element Dynamic make-element-dynamic
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Drag and drop the dynamic content elements from under Static to Dynamic.
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You can also make elements Static or Dynamic from the element Settings.
Apply Dynamic Content apply-dynamic-content
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Select an element under a segment, click the settings icon, then click Edit. Repeat for each segment.
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A green check mark indicates content specific to that segment. A blank indicates default segment content.
Voila! You can now send targeted content.