Demandbase

Last update: May 27, 2025

Demandbase users can use Demandbase person attributes for dialogue targeting, conditional branding, and custom routing in Dynamic Chat.

Access the API key for Dynamic Chat

The steps below are to be done in your Demandbase account.

  1. In Demandbase, click the Settings icon.

  2. Under Integrations, select Account Connector.

  3. Click the + Create New button.

  4. In the Integration Name drop-down, select Adobe Dynamic Chat.

  5. Select the Server side radio button.

  6. Click Create.

  7. Using the copy icon, copy the API Token string at the bottom of the page.

  8. Submit a ticket with Marketo Support and provide the API Token String to activate the Demandbase integration.

NOTE
For additional information, see Set Up Demandbase to Send Data to an Integration (Account Connector) in the Demandbase help site.

Integration features

Target your audience based on Demandbase attributes in addition to native and custom attributes, while creating a dialogue or a conversational flow.

Use Demandbase Attributes as a condition in your conditional branching, a dialogue, or a conversational flow.

Use Demandbase Attributes while defining any custom routing logic.

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