Performance Insights Contribution Overview performance-insights-contribution-overview

In Marketo Performance Insights, the Contribution view is displayed by default.

Select the metric you want to view the performance by. In this example we’ll look at opportunities won via Multi-Touch in the Revenue dashboard.

Choose which period you’d like to see metrics for. In this example we’re looking at the current year (year-to-date).

Metrics are presented via two charts: doughnut and bar.

The doughnut chart shows the top ten channels for the metric you selected.

The bar chart displays program performance across all channels (ten programs at a time) for the metric you selected. To see more, click the arrow on the right to scroll to the next group.

Mouse over a bar to see additional details.

Select one or more channels in the doughnut chart, and all the programs associated with those channels appear in the bar chart to the right. Click the channel(s) again to deselect.

The data grid below functions like a spreadsheet, showing all available metrics under the chosen attribution model (First-Touch/Multi-Touch). The column containing the metric you chose is highlighted.

Expand a channel to see its top ten programs, with the remaining programs combined.