Customize Stars and Flames customize-stars-and-flames
Marketo Sales Insight uses stars and flames to prioritize leads. Marketo automatically decides who gets 1-2-3 stars/flames. However, you can modify the formula. Here’s how:
- Under Admin, click Sales Insight.
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Under the Lead Scoring Settings section, click Edit.
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Select the Scoring Method of your choice.
note note NOTE Definition Dynamic - Is a percentage value that is derived from relative data. Awesome stuff. This method is recommended. Static - Allows you to define exact score numbers - no more percentages, no more secret sauces. -
Edit the percentage brackets to your liking and Save.
note tip TIP Just edit the starting percentage, Marketo will calculate the ending percentage for you!
Sweeeeeet! You just customized the way Marketo calculates stars and flames to better suit your business needs.