Understanding Program Membership understanding-program-membership
How People Become Members of a Program how-people-become-members-of-a-program
-
A person fills out a form on a landing page in the program.
- Person will automatically have the first status in the progression.
-
You import members into the program from a CSV file.
- Person will automatically have the first status in the progression.
-
You use the change program status flow step.
-
A person registers or attends a webinar synced with an event program.
-
A person is created using the Marketo iPad check-in application.
-
A person is added to an SFDC Campaign, which is synced to the program.
Program Statuses program-statuses
Program statuses are the steps people go through in a program (e.g., Invited, RSVP’d, Attended, No Show). These steps are defined by the channel.
Success Statuses success-statuses
The purpose of a program is to create a meaningful interaction with the person or prospect. Success is marked when a person reaches the status that achieves that goal.
Acquisition Program acquisition-program
When a new name enters the system as a program member, Marketo automatically sets that program as “acquisition.” This establishes credit for First-Touch attribution.