Privacy Management privacy-management
Marketo Engage offers a set of tools to help you comply with Privacy regulations.
NOTE
Privacy requests submitted through Privacy Service UI or API for Marketo Engage apply only to the following:
- Marketo Engage users that have onboarded to Adobe Identity Management System
-or-
- Marketo Engage users utilizing another Experience Cloud product that is already on the Adobe Identity Management System (e.g., RT-CDP, B2B and B2P Editions, Audience Manager).
Regulations on Privacy Management regulations-on-privacy-management
Marketo Engage capabilities help you comply with several privacy regulations. For a list of supported regulations, see Privacy regulations overview.
Right to Access and Right to be Forgotten right-to-access-and-right-to-be-forgotten
In order to help you facilitate your Privacy readiness, Marketo Engage allows you to handle access and delete requests.
- The Right to Access is the right for the Data Subject to obtain from the Data Controller confirmation as to whether or not personal data concerning them is being processed, where and for what purpose. The Data Controller shall provide a copy of the personal data, free of charge, in an electronic format.
- Also known as Data Erasure, the Right to be Forgotten (delete request) entitles the Data Subject to have the Data Controller erase their personal data, cease further dissemination of the data, and potentially have third parties halt processing of the data.
To learn how you can create access or delete requests and how they are processed, refer to this article.
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