Privacy Requests privacy-requests
This document provides an overview of managing individual data privacy requests that you can send to Marketo Engage through the Privacy Service UI and the Privacy Service API.
- Marketo Engage users that have onboarded to Adobe Identity Management System
- Marketo Engage users utilizing another Experience Cloud product that’s already on the Adobe Identity Management System (e.g., RT-CDP, B2B and B2P Editions, Audience Manager).
You can submit individual requests to access and delete consumer data from Marketo Engage in two ways:
- Through the Privacy Service UI. See the documentation here.
- Through the Privacy Service API. See the documentation here and API information here.
The Privacy Service supports two types of requests: data access and data deletion.
Let’s see how you can create Access and Delete requests.
Required setup to send requests for Marketo Engage required-setup-to-send-requests-for-marketo-engage
To make requests to Access and Delete data for Marketo Engage, you must:
-
Identify the following:
a. IMS Org ID
b. Email Address of the person you want to act onAn IMS Org ID is a 24-character alphanumeric string appended with @AdobeOrg. If your marketing team or internal Adobe system administrator doesn’t know your organization’s IMS Org ID, contact Adobe Customer Care at
gdprsupport@adobe.com. You need the IMS Org ID to submit requests to the Privacy API. -
In Privacy Service, you can submit Access and Delete requests to Marketo Engage, and check the status of existing requests.
Required field values in Marketo Engage JSON requests required-field-values-in-marketo-engage-json-requests
“companyContexts”:
- “namespace”: imsOrgID
- “value”:
<Your IMS Org ID Value>
“users”:
-
“action”: either access or delete
-
“userIDs”:
- “namespace”: email
- “type”: standard
- “value”:
<Data Subject's Email Address>
“include”:
- marketo (which is the Adobe product that applies to the request)
“regulation”:
- gdpr, ccpa, pdpa, lgpd_bra, or nzpa_nzl (which is the privacy regulation that applies to the request)
Example One: GDPR Delete Request gdpr-delete-request
JSON Request
{
"companyContexts": [
{
"namespace": "imsOrgID",
"value": "1231659F56A68A8B7F000101@AdobeOrg"
}
],
"users": [
{
"action": [
"delete"
],
"userIDs": [
{
"namespace": "email",
"type": "standard",
"value": "john.doe@adobe.com"
}
]
}
],
"include": [
"marketo"
],
"regulation": "gdpr",
}
JSON Response
{
"requestId": "16331241037112570RX-245",
"totalRecords": 1,
"jobs": [
{
"jobId": "997b01e3-9568-402c-904b-b4e60a437875",
"customer": {
"user": {
"action": [
"delete"
],
"userIDs": [
{
"namespace": "email",
"value": "john.doe@adobe.com",
"type": "standard",
"namespaceId": 6,
"isDeletedClientSide": false
}
]
}
}
}
]
}
Example Two: CCPA Access Request ccpa-access-request
JSON Request
{
"companyContexts": [
{
"namespace": "imsOrgID",
"value": "1231659F56A68A8B7F000101@AdobeOrg"
}
],
"users": [
{
"action": [
"access"
],
"userIDs": [
{
"namespace": "email",
"type": "standard",
"value": "john.doe@adobe.com"
}
]
}
],
"include": [
"marketo"
],
"regulation": "ccpa",
}
JSON Response
{
"requestId": "16329573462631890RX-207",
"totalRecords": 1,
"jobs": [
{
"jobId": "3115e42d-011b-47ab-a2b0-ed4356af4d3e",
"customer": {
"user": {
"action": [
"access"
],
"userIDs": [
{
"namespace": "email",
"value": "john.doe@adobe.com",
"type": "standard",
"namespaceId": 6,
"isDeletedClientSide": false
}
]
}
}
}
]
}