Add Tokens to an Email Link add-tokens-to-an-email-link
To insert extra and person-specific parameters into your links, you can use tokens. Here’s how.
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Select your email and click the Edit Draft tab.
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Double-click an editable area.
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Locate or write the text for the link. Highlight it, and click the Insert/Edit Link icon.
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Type the desired token(s) in URL and click Insert.
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Click Save.
And that’s it!