DocumentationMarketo EngageMarketo Guide

TS-YYYY-MM-DD-Tradeshow Program ts-yyyy-mm-dd-tradeshow-program

Last update: Fri Sep 29 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

This is an example of a tradeshow program with invites and follow-up emails utilizing a Marketo Engage Event Program.

For further strategy assistance or help customizing a program, please contact the Adobe Account Team or visit the Adobe Professional Services page.

Channel Summary channel-summary

Channel
Membership Status
Analytics Behavior
Program Type
Event
01-Invited
02-Waitlisted
03-Registered
04-Visited Booth
05-Engaged at Show - Success
06-Engaged at Post Show - Success
Inclusive
Event

Program Contains the Following Assets program-contains-the-following-assets

Type
Template Name
Asset Name
Email
Quick Start Email Template
01-Email-Thank You
Email
Quick Start Email Template
02a- Email - Invitation
Local Report
Email Performance
Local Report
Program Performance
Smart Campaign
00 - Capture Acquisition Program
Smart Campaign
01 - Send Invitation
Smart Campaign
02 - Send Follow-up Emails
Smart Campaign
03 - Engaged by Follow-up Email (Success)
Folder
Assets - Houses all creative assets
(subfolders for Email & Landing Pages)
Folder
Campaigns - Houses all Smart Campaigns
Folder
Reports

My Tokens Included my-tokens-included

Token Type
Token Name
Value
Calendar File
{{my.AddToCalendar}}
Double Click for Details
Text
{{my.Email-FromAddress}}
PlaceholderFrom.email@mydomain.com
Text
{{my.Email-FromName}}
<--My From Name Here-->
Text
{{my.Email-ReplyToAddress}}
reply-to.email@mydomain.com
Text
{{my.Event-Date}}
<--My Event Date-->
Rich Text
{{my.Event-Booth#}}
<--My Booth Number-->
Text
{{my.Event-City}}
<--My Event City Here-->
Text
{{my.Event-Date}}
<--My Event Date-->
Text
{{my.Event-Time}}
<--My Event Time + TimeZone-->
Text
{{my.Event-Title}}
<--My Event Title Here-->
Text
{{my.Event-Type}}
Tradeshow

Conflict Rules conflict-rules

  • Program Tags

    • Create tags in this subscription - Recommended
    • Ignore

  • Landing Page template with the same name

    • Copy original template
    • Use destination template - Recommended

  • Images with the same name

    • Keep both files
    • Replace item in this subscription - Recommended

  • Email templates with the same name

    • Keep both templates
    • Replace existing template - Recommended

Best Practices best-practices

  • After import of the webinar program, move the form from a local asset to a global asset located in the Design Studio.

    • Decreasing the number of forms and utilizing more global assets from the Design Studio allows more scalability in your program design and administrative governance. It also provides flexibility in regular compliance updates for fields, opt-in language, etc.

  • Consider updating the templates in your imported program to utilize currently branded templates, or update the newly imported template to reflect your brand by adding in a snippet or your appropriate logo/footer information.

  • Consider updating the naming convention of this program example to align with your naming convention.

NOTE
Remember to update the My Token Values on the program template and each time you use the program, as needed.
TIP
Don’t forget to activate the “03 - Engaged by Follow-up Email (Program Success)” campaign for tracking success! Do this before your emails are sent.
IMPORTANT
My Tokens that reference a URL cannot contain the http:// or https:// otherwise the link will not work appropriately within the asset.
recommendation-more-help
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