Below you’ll find all the features included in the April '25 release. Check your Adobe Marketo Engage edition for feature availability.
The Release Notes specifically for Adobe Dynamic Chat can be found here.
AVAILABILITY
Features denoted by a star (
) are paid add-ons. Please contact your Marketo Engage representative to learn more.
Standard Release Cycle Features
The following features fall under the standard release cycle and will start to be released on April 25, 2025, with a phased rollout of remaining features over the subsequent weeks. Release features and dates are subject to change. Please check next to each feature for its status.
Feature
Status
Documentation
Template Compatibility for Email Designer: Email templates from the classic email editor are now compatible with the new Email Designer.
Coming Soon
Coming Soon
Secure Socket Layer (SSL) Self Service: SSL encryption allows you to make Landing Pages for a Marketo Engage instance secure. Enabling this feature used to require assistance from the Adobe Support team. Marketo users can now enable it on their own, saving valuable time.
Coming Soon
Coming Soon
Announcements
New Analytics Feature - Public Beta: Advanced BI Analytics (formerly known as Revenue Explorer and Advanced Report Builder) begins rolling out to all current Revenue Cycle Explorer users in mid-April. This new tool offers a flexible reporting and visualization interface on Marketo Engage data, providing granular details about progression, performance, and more. It features richer interactivity and visualization, faster performance, and a more seamless and intuitive user experience.
To access this feature, you must have purchased the Advanced BI Analytics add-on. Please contact the Adobe Account Team (your Account Manager) for details.
Rest API ‘access_token’ Parameter Deprecation: The access_token query parameter used to authenticate Marketo REST API calls is being deprecated and will not be available after June 30, 2025. All new and existing integrations should authenticate REST API calls using the ‘Authorization’ header, as described here.
SOAP API Deprecation: Support for the Marketo SOAP API will end on Oct 31, 2025. Services which use SOAP API capabilities should be migrated to the REST API.
Social Features Deprecation: On Wednesday, July 31, 2024, Marketo Engage began the deprecation of the following Social features within the product:
Polls
Social Button
Referral Offer
Video Share
Sweepstakes
As of then, users have been unable to create, clone, or embed any of those Social features in Marketo Engage. Existing Social assets continue to work through January 31, 2025. On February 1, 2025, Social assets ceased to function. Any social features embedded in Landing Pages will need to be removed. Learn more
AVAILABILITY