Understanding Static Lists understanding-static-lists

Static lists are one of the most simple and useful features of Marketo. They are simply a list of names from your Database. You will find plenty of reasons to use them.

A single person in the database can be in many different static lists.

The difference between a Static and Smart List is crucial to understand.

Smart List
Based on defined rules
Static List
Based on adding/removing each person
One of the most common mistakes is thinking you can remove a person from a list by simply “deleting the person.” This is wrong. Deleting the person will delete them from the entire database, not just the list.

Ways to Add/Remove People from a List ways-to-add-remove-people-from-a-list

  1. Smart Campaign flow step (Add to List, Remove from List)

  2. Single action flow step

  3. Dragging people into a list in the tree

  4. List import

Some Uses of a Static List some-uses-of-a-static-list

  • A list that has been pre-selected to receive a marketing message.
  • A “competitors” list that you use to send mischievous counter-intelligence messages.
  • A temporary list of people in a particular state, who are then removed by Smart Campaigns when they exit that state.

Enjoy the power of the LIST!