Definitions
Completed | A completed event occurs when a visitor reaches the last prompt in a conversation or when a visitor exhausts all the content in a conversation. One completed event per visitor, per session. |
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People Acquired | Happens when a visitor submits their email address. One acquisition per visitor, per session. |
Engagement Rate | Number of users responded (first input by user)/number of triggers (chatbot displayed). |
Conversion Rate | User acquired (new emails captured)/user engaged. |