AB Test Your Web Campaign ab-test-your-web-campaign
Testing is a great way to optimize your web campaigns for better engagement. Here’s how to get started.
To A/B test your personalized campaigns, you can select two or more campaigns, associate them to the same Split Test group, and select Auto-Tune to automatically continue with the best performing campaign.
How to Set up a Split A/B Test how-to-set-up-a-split-a-b-test
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Go to Web Campaigns.
note note NOTE To make it easier to find the campaign you want, use the filter feature. -
Select the first campaign you want to A/B test. Click Edit.
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In the campaign page, select Split Testing and click Create New.
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Enter the Split Testing Group Name, click Create. Select Auto-Tune.
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Save or Launch the campaign.
note tip TIP Selecting Auto-Tune allows the Web Personalization platform to automatically recognize the better performing split test campaign, and continues with the highest converting campaign while pausing the others. -
Repeat the above process with the second campaign.
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Select the second campaign you want to A/B test. Click Edit.
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In the Set Campaign page, select Split Testing and choose the Group from the drop-down. Select Auto-Tune.
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Save or Launch the campaign.
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Repeat this process for a third or fourth campaign to test.
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In Web Campaigns you can see the split test campaigns denoted by the A/B icon.
- You can test as many campaigns as you want. Best practice is two to three campaigns
- Make sure each split test group is associated with the same segment. You want to test towards the same audience.
- Try different content pieces (Case Study A vs. Case Study B), change the messaging and creatives, colors, sizes, or call to actions.
- Optimize and enjoy your personalized content!