Documentation Marketo Engage Marketo Guide

Create a New In Zone Web Campaign create-a-new-in-zone-web-campaign

Last update: Fri Jul 21 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

Topics:
Web Personalization

A web campaign is a customized reaction associated with a specific segment and can be a dialog box on your website, an in zone replacement, a widget feature or an email alert. An In Zone web campaign replaces an element of your website based on the Zone id with content or graphical banners.

Create an In Zone Web Campaign create-an-in-zone-web-campaign

Go to Web Campaigns.
Select Create New Web Campaign.

Select the In Zone campaign type. Customize and add a Zone id. Set the campaign to Sticky and add your creative in the editor. Add the URL of the page to preview and click Preview to see how the campaign will react on your site.

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NOTE
What is a Zone ID?
A Zone ID is where you would like your “In Zone” web campaign to be located onsite. To find a “Zone ID”, simply go to your website select the area you would like to replace with a web campaign and right-click. In Chrome, the option is “Inspect Element”, in other browsers it may vary.
Then, you want to find the “id” associated with this section of the website, which is highlighted because you are inspecting that element. For example, if once you right-click in Chrome the highlighted text says `<div id="featured-slider">` then “featured-slider” is what you should type in the “zone id” section. Typically “div id” is used, but any ID can be used as well, such as h1 id, p id, etc.

Name

Description

Zone id

Enter the name of the id found in the HTML code of your website element the campaign replaces.

Sticky

The Sticky checkbox is selected by default for the In Zone campaign and keeps the In Zone campaign in its Zone id position throughout the visitor's session on the website. It is recommended to always have an In Zone set to Sticky.

Fading

Selecting the Use Effect checkbox and Fading provides a fading effect to the Zone id area on the website. If the In Zone is a graphical banner, then the page first loads and then the campaign activates with a fading effect.

Sliding

Selecting the Use Effect checkbox and the Sliding option provides a sliding in effect to the Zone id area on the website. If the In Zone is a graphical banner, then the page first loads and then the campaign activates with a sliding effect from left to right.

Rich Text Editor

The rich text editor allows for text formatting, linking and image insertion. Read more here .

Preview on site

Preview campaigns before they are launched.

URL - Enter an example URL where the campaign would run to see a preview example of how the campaign would look live.
Device - Preview how your campaign will appear by device: Desktop, Mobile Portrait, Mobile Landscape, Tablet Portrait, Portrait Landscape.
Preview - Click Preview to open a new window of the example URL to see how the campaign reacts.
Share - Use the Share button to send an email to a colleague with a link to see the proxy campaign.

TIP

Speed up and simplify your campaign creation process by using our built in templates or by saving your existing campaign as a template for reuse.

NOTE

Want to A/B Test your web campaigns? One or more web campaigns can be A/B tested for optimal results. With the Auto-Tune feature, the platform automatically recognizes the better performing campaigns, continues with the highest converting campaigns and pauses the other ones.

Edit a Web Campaign edit-a-web-campaign

From the Web Campaigns page, click Edit on the Campaign.

NOTE

To make it easier to find the campaign you want, use the filter feature.

Preview a Web Campaign preview-a-web-campaign

From the Web Campaigns page, click Preview on the web campaign you wish to view.

Clone a Web Campaign clone-a-web-campaign

See Clone a Web Campaign.

Delete a Web Campaign delete-a-web-campaign

From the Web Campaigns page, click Delete on the Campaign you wish to delete.
A confirmation message appears to confirm if you want to delete the Campaign.

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