Install and Configure Marketo Sales Insight in Microsoft Dynamics 365

Last update: July 21, 2023

Marketo Sales Insight is a fantastic tool for giving your sales team a “window” into the wealth of data the Marketing team has. Here’s how to install and configure.

PREREQUISITES
Complete your Marketo-Microsoft integration.
Download the correct solution for your version of Microsoft Dynamics CRM.

Import Solution

  1. Log in to Microsoft Office 365.

  2. Click the -- menu and select CRM.

  3. Click the -- menu. In the drop-down, select Settings, then select Solutions.

    NOTE
    You should already have installed and configured the Marketo solution before moving forward.

  4. Click Import.

  5. In the new window, click Browse. Choose the Marketo Sales Insight solution you downloaded in step 1. Click Next.

  6. The solution will upload. You can view the package contents if you like. Click Next.

  7. Make sure to leave the box checked and click Import.

  8. Feel free to download the log file. Click Close.

  9. Awesome! You should see the solution now. If it’s not there, refresh your screen.

  10. Click Publish All Customizations.

Connect Marketo and Sales Insight

Let’s tie your Marketo instance to Sales Insight in Dynamics. Here is how:

NOTE
Admin Permissions Required

  1. Log into Marketo and go to the Admin section.

  2. Under the Sales Insight section, click Edit API Configuration.

  3. Copy the Marketo Host, API URL and API User Id for use in a later step. Enter an API Secret Key of your choice and click Save.

    CAUTION
    Don’t use an ampersand (&) in your API Secret Key.

    NOTE
    The following fields must be synced with Marketo for both Lead and Contact for Sales Insight to work:
    • Priority
    • Urgency
    • Relative Score
    If any of these fields are missing, you will see an error message in Marketo with the name of the missing fields. To fix this, perform this procedure.

  4. Back in Microsoft Dynamics, click the icon next to Settings, then select Marketo API Config in the dropdown.

  5. Click Default Configuration.

  6. Enter the information that you copied from Marketo earlier.

  7. Click the icon in the bottom right corner to save the changes.