Dedicated IP Ramp Up

To maximize long-term deliverability, the Deliverability Consultants offer customized recommendations to slowly ramp up the email campaign volume on your dedicated IP. We call this “warming up your IP.” It starts cold, and sending mail warms it up. Cold IPs sending out a high volume of email often see their sending speeds throttled and are usually categorized as spam.

Important: Generally maintain a consistent number of emails per month. This helps establish a pattern for reputation and deliverability. Dramatic increases or decreases in email volume, even on a “warm” IP, can cause email to be viewed suspiciously by email providers.

TIP
Keep your database clean to keep your deliverability high. Adobe requires that customers only send marketing communications to people who have opted in/requested to receive email. Don’t spam.
CAUTION
If you see a high number of bounces, or any other problems, contact Marketo Support. If you’d like more focused support to learn about how to maintain a clean database and increase engagement with your program, Marketo’s Email Deliverability Consultants can be engaged for a Custom Services package.
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