WR-YYYY-MM-Web Request Program wr-yyyy-mm-web-request-program

This is an example program ideal for contact request, quote request, demo request, or trial request forms utilizing a Marketo Engage Default Program. Can be used with Marketo Landing Pages, or as an embedded form on non-Marketo landing pages. An alert email is sent to a specified individual upon form submission.

For further strategy assistance or help customizing a program, please contact the Adobe Account Team or visit the Adobe Professional Services page.

Channel Summary channel-summary

Channel
Membership Status
Analytics Behavior
Program Type
Web Request
01 - Engaged - Success
Inclusive
Default

Program Contains the Following Assets program-contains-the-following-assets

Type
Template Name
Asset Name
Form
FM-WebRequestForm
Email
Quick Start Email Template
Alert-WebRequest
Landing Page
Quick Start LP Template
01 - LP - Request
Landing Page
Quick Start LP Template
02 - LP - ThankYou
Local Report
Landing Page Performance
Smart Campaign
New Person from Web Request
Smart Campaign
New Person from Webinar
Folder
Assets - Houses all creative assets
(subfolders for Alerts & Landing Pages)
Folder
Campaigns - Houses all Smart Campaigns
Folder
Reports

My Tokens Included my-tokens-included

Token Type
Token Name
Value
Text
{{my.Request-Type}}
Contact Us
Text
{{my.ALERT-FromAddress}}
PlaceholderFrom.email@mydomain.com
Text
{{my.ALERT-FromName}}
<--My From Name Here-->
Text
{{my.ALERT-ReplyToAddress}}
reply-to.email@mydomain.com
Text
{{my.PageURL-ThankYou}}
My.ThankYouPageURL?without the http://

Conflict Rules conflict-rules

  • Program Tags

    • Create tags in this subscription - Recommended
    • Ignore
  • Landing Page template with the same name

    • Copy original template
    • Use destination template - Recommended
  • Images with the same name

    • Keep both files
    • Replace item in this subscription - Recommended
  • Email templates with the same name

    • Keep both templates
    • Replace existing template - Recommended

Best Practices best-practices

  • After import of the webinar program, move the form from a local asset to a global asset located in the Design Studio.

    • Decreasing the number of forms and utilizing more global assets from the Design Studio allows more scalability in your program design and administrative governance. It also provides flexibility for regular compliance updates for fields, opt-in language, etc.
  • Consider updating the templates in your imported program to utilize currently branded templates, or update the newly imported template to reflect your brand by adding in a snippet or your appropriate logo/footer information.

  • Consider updating the naming convention of this program example to align to your naming convention.

NOTE
Remember to update the My Token Values on the program template and each time you use the program, as needed.
IMPORTANT
My Tokens that reference a URL cannot contain the http:// or https:// otherwise the link will not work appropriately within the asset.
recommendation-more-help
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