Documentation Marketo Engage Marketo Guide

Default Salesforce Field Mapping

Last update: November 20, 2023

Topics:
Salesforce Integration

When you initially sync your Marketo Engage account with Salesforce, Marketo automatically makes these associations between your built-in Salesforce and Marketo fields. Marketo will also sync your custom fields on your Leads, Accounts, Opportunities, and Contacts.

Lead Fields

SFDC field	Marketo field
Annual Revenue	Annual Revenue
City	City
Company	Company Name
Converted Date	SFDC Converted Date
Country	Country
Created Date	SFDC Created Date
Description	Person Notes
Email	Email Address
Fax	Fax Number
First Name	First Name
Email Opt Out	Unsubscribed
Industry	Industry
Converted	SFDC Is Converted
Deleted	SFDC Is Deleted
Last Name	Last Name
Lead Source	Source
Lead Score	Score
Mobile Phone	Mobile Phone Number
Employees	Num Employees
Phone	Phone Number
Zip/Postal Code	Postal Code
Rating	Rating
Salutation	Salutation
State/Province	State
Status	Status
Street	Address
Title	Job Title
Website	Website

Contact Fields

SFDC field	Marketo field
Birthdate	Date of Birth
Created Date	SFDC Created Date
Contact Description	Person Notes
Email	Email Address
Business Fax	Fax Number
First Name	First Name
Email Opt Out	Unsubscribed
Deleted	SFDC Is Deleted
Last Name	Last Name
Lead Source	Source
Lead Score	Score
MailingCity	City
MailingCountry	Country
MailingPostalCode	Postal Code
MailingState	State
MailingStreet	Address
Mobile Phone	Mobile Phone Number
Business Phone	Phone Number
Salutation	Salutation
Title	Job Title

Account Fields

SFDC field	Marketo field
Annual Revenue	Annual Revenue
Billing City	Billing City
Billing Country	Billing Country
Billing Zip/Postal Code	Billing Postal Code
Billing State/Province	Billing State
Billing Street	Billing Address
Account Description	Company Notes
Industry	Industry
Deleted	SFDC Is Deleted
Account Name	Company Name
Employees	Num Employees
Account Phone	Main Phone
SIC Code	SIC Code
Account Site	Site
Account Type	SFDC Type
Website	Website

These fields are created in Marketo but can’t be adjusted by customers.

Field	Description
SFDC Id	The 18-character Salesforce Id
SFDC Type	Lead or Contact. If empty, the lead exists only as a person in Marketo
SFDC Created Date	Date created in SFDC (can be different from Created in Marketo)
SFDC is Deleted	Person used to be in SFDC but was deleted and now lives only in Marketo

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Default Salesforce Field Mapping

Lead Fields

Contact Fields

Account Fields

Salesforce-Related System Fields in Marketo (Read-only)